Barneys Holidays Plans: Have a Foodie Holiday

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By • Oct 28th, 2010 • Category: Dining and Cuisine

The holidays are all about Barneys. Hereis what the luxury retailer is up to this season:
Barneys New York (Barneys) has announced its upcoming national holiday campaign “Have a Foodie Holiday,” Barneys’ celebration of foodie culture. Barneys, in partnership with Food Network, Cooking Channel, and illycaffe, will kick off the holiday season with the unveiling of the Madison Avenue flagship’s windows on Tuesday, November 16th.

Inspired by the passion and creativity of foodie culture, the displays at the Madison Avenue flagship will feature caricatures of famous chefs – a virtual pantheon of celebrity culinary icons. The tableaus will include:

The Bad Boys – everyone from Mario Batali and Bobby Flay to Jean-Georges Vongerichten and Barneys’ own Mark Strausman, chef at Fred’s.

The Gals – renowned females from Lidia Bastianich and Sylvia Weinstock to Rachael Ray and Paula Deen.

A Revolutionary Stew – with historic trailblazers and aromatic geniuses, everyone from Julia Child to Jamie Oliver.

Miss Illy – homage to illycaffe featuring a voluminous modern diva bursting out of her coffee tin dress.

Also on display will be paintings by students from The East Harlem School who were asked to portray their favorite chef. The artworks will be for sale with 100 percent of the proceeds benefiting the school.

In tandem with the unveiling of Barneys’ Madison Avenue holiday windows, the retailer will celebrate with Lee Brian Schrager, founder and director of both the Food Network South Beach and New York City Wine & Food Festivals; who also collaborated with Barneys on the “Have a Foodie Holiday” theme, the exclusive launch of his book Food Network South Beach Wine & Food Festival Cookbook: Recipes and Behind-the-Scenes Stories from America’s Hottest Chefs (Clarkson Potter, November 2010; $35/hardcover).

Barneys’ flagship stores in Beverly Hills, Chicago, Seattle, Boston, San Francisco, Dallas, Las Vegas, and Scottsdale will also join in the Foodie Holiday celebration, decking the halls with giant wreaths and garlands made from vintage cookware, iconic illycaffe imagery, and incorporating portraits and references to national as well as local celebrity chefs.

In addition, Barneys also announced the following holiday details:

Barneys’ holiday catalogue will feature the work of two famous photographers. In New York Magnus Unnar photographed model Kirsi Pyrhonen on location in Iron Chef America’s Kitchen Stadium at Food Network. In Japan, legendary photographer Nobuyoshi Araki photographed actress Kiko Mizuhara. The catalogue also features original drawings of celebrity chefs by Todd Selby.

Limited edition Barneys gift cards featuring photos by Nobuyoshi Araki will be available during the holiday season.

Barneys.com will present original content during the holidays including an enhanced digital version of the holiday catalogue and special videos, including interviews of celebrity chefs by Simon Doonan.

Barneys will also support the holiday theme with national print and online campaigns.

Barneys New York’s philanthropic efforts for “Have a Foodie Holiday” will benefit the Food Bank For New York City, one of the country’s largest food banks. In addition to its own contribution, Barneys has enlisted many of its designers to make donations to Food Bank For New York City. Barneys New York will also be supporting Food Bank For New York City’s text-to-donate campaign during the holidays. For more information on Food Bank For New York City please visit www.foodbanknyc.org.

Simon Doonan, Barneys’ creative director, will appear as a guest judge on a holiday-themed episode of Food Network’s Iron Chef America airing Sunday, December 5th at 10pm ET/PT.

Food Network will promote the campaign across its media assets including exclusive behind-the-scenes video of “Making of Foodie Holiday Windows” at foodnetwork.com.

Illy’s revolutionary new X1 iperEspresso machine will be featured in the Barneys holiday catalogue, available in select stores and on Barneys.com.

Illy will be providing complimentary espresso and cappuccino on the 9th Floor of Barneys’ Madison Avenue flagship throughout the holiday season. Illy’s Master Barista Giorgio Milos will be making special appearances during the month of December.

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