{"id":30525,"date":"2016-11-04T14:24:13","date_gmt":"2016-11-04T21:24:13","guid":{"rendered":"http:\/\/www.arizonafoothillsmagazine.com\/aznightlife\/?p=30525"},"modified":"2016-11-04T14:26:16","modified_gmt":"2016-11-04T21:26:16","slug":"shaggy-interview-lasting-success","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/aznightlife\/shaggy-interview-lasting-success\/","title":{"rendered":"Shaggy: An Interview on His Lasting Success"},"content":{"rendered":"

\"shaggy\"<\/p>\n

It doesn\u2019t take long to recognize the voice of reggae artist Shaggy whose music is replete with funky sounds, feel-good beats and catchy lines. Managing to stay true to himself and his musical style, Shaggy has found success in a variety of genres from reggae to pop to dancehall. Spending\u00a0decades in the music industry, Mr. Lover Lover gained popularity in the 90\u2019s with albums like the funky 1995 Boombastic<\/em> and\u00a0later, Hot Shot<\/em> that went six times platinum and featured major hits like \u201cAngel,\u201d \u201cLuv Me, Luv Me\u201d and the anthem of denial, \u201cIt Wasn\u2019t Me.\u201d His eclectic mix of sounds and unconventional attitude to appeal to himself rather than the mainstream has allowed him to continue making authentic music over the years.<\/p>\n

We had the chance to catch up with Shaggy on how the music industry has changed over the decades, the challenge to appeal to a wide audience and what\u2019s in the near future for the suave artist.<\/p>\n

Catch Shaggy at Livewire<\/a> on November 17 at 8 p.m. Tickets HERE<\/a>.<\/p>\n

AFM: After 20+ years making music how are you able to stay creative and original?<\/strong>
\nS:<\/strong> To be honest with you, it\u2019s about not overstaying your welcome. I\u2019m the first person that gets bored with me and I make music somewhat selfishly and hope that it connects with me and my own tastes. With that, you kind of hope you can mix it up and for the most part it always works. Some might look at it and say it\u2019s reinvention but it\u2019s really me trying not to be bored with me; I\u2019ve done pop music and then went to dancehall and then urban reggae and now I\u2019m back in pop and doing it in a different way than how I used to do it. What\u2019s different about doing pop music now is the social media aspect of it that we never had before. The way music is made now is fascinating. It\u2019s nice to be a part of all that. And it\u2019s even more challenging now. I\u2019m an older guy connecting with a younger audience and that in itself is an enormous challenge.<\/p>\n

AFM: How has the music industry changed since the early 90\u2019s for you?<\/strong>
\nS:<\/strong> A lot has changed. You have to document everything now. It used to be people would watch movies, play video games and listen to music; those were the three main things. Now, there\u2019s so many different mediums. That is a huge change for me. I\u2019m a guy from a time where I would just sell them what I\u2019m selling, just music. Now you have to let everyone in and some people might not be as comfortable with that. You can\u2019t just be a musician, now you have to be a celebrity. Not a lot of us are interested in being a celebrity, some of us just want to make the music. So how much you reveal is kind of up to you. For me, it\u2019s how do I achieve success without selling out? And there\u2019s probably disappointment for a lot of people around me because some think \u201coh yeah get a reality TV show\u201d because it makes their job easier. But I don\u2019t think I should be doing something in my life to make their job easier. So I took the hard way.<\/p>\n

AFM: You have been able to stay true to yourself and your music through the years. Do you see that same trait in any other new artists today?<\/strong>
\nS:<\/strong> Well new artists it would be hard to say . When you\u2019re just coming out you\u2019re trying to grab whatever attention you can. Most new artists right now that are successful already have followings so they\u2019ve already opened up and exposed themselves. Record companies really aren\u2019t putting anyone out from scratch anymore. It\u2019s almost as if these artists have to do all the work first. Yeah, a record company puts a record out, but it\u2019s the fan base that makes the record sell.<\/p>\n

AFM: What\u2019s it like returning back to the studio after making big hits like \u201cOh Carolina\u201d and \u201cIt Wasn\u2019t Me\u201d?<\/strong>
\nS:<\/strong> It\u2019s exciting. None of these records were made knowing they were going to be hits. We didn\u2019t just go into the studio and say \u201cwe\u2019re going to make a hit.\u201d I make records everyday. I\u2019m here now in the studio and I\u2019ll probably make two today. Consciously whenever I come off tour I just come in to make records so there\u2019s always tons of material so all we have to do is go through it and say ok this one is hot, that one is hot. So there\u2019s no pressure. There\u2019s pressure when you want to choose the right one to send to the right people. So it\u2019s not really in the studio, it\u2019s more sitting down with your people that you\u2019re working with and finding that one record. And that can become difficult for all of us to agree on because there can be six or seven different types of taste that you\u2019re trying to make work as one.<\/p>\n

AFM: Who\u2019s been your favorite artist to collaborate with?<\/strong>
\nS:<\/strong> I don\u2019t have a favorite. If you look at my collaborations, I don\u2019t have big stars on my records. I did a record with Janet Jackson for the soundtrack for\u00a0How Stella Got Her Groove Back<\/em>. I didn\u2019t even know Janet Jackson was going to be on the record, she just ended up being on it. She was never in my video, we never had a conversation, I met her once briefly and that was it. And it ended up being a No. 1 record. And then there was Pitbull and he never showed up in the video either. But on \u201cIt Wasn\u2019t Me\u201d there\u2019s this guy called Rik-Rok who was a co-writer with me and we ended up putting him on the record. And Radar, which nobody really knows, he was on \u201cAngel.\u201d Nobody really knows those guys. I\u2019m not really going after the big star features. Usually if they\u2019re going\u00a0to be on your record they want to make sure you\u2019re hot first and if you\u2019re hot you don\u2019t really need them. So as far as collaborating, I let the music dictate it.<\/p>\n

AFM: Is there one single that you still love performing today more than others?<\/strong>
\nS:<\/strong> It\u2019s hard to say anymore because the big ones always go over nicely like \u201cAngel,\u201d \u201cLuv Me Luv Me,\u201d etc. because they\u2019re mega records but there\u2019s some that are just fun. And I would say right now\u2013and it changes\u2013but right now I would say \u201cOnly Love.\u201d But it can change. And in some countries it\u2019s different. Like in India, RedOne\u2019s \u201cDon\u2019t You Need Somebody\u201d was massive so that was a lot of fun because it feels good. You like to do a record that grabs people. But that\u2019s a tough question; that\u2019s like asking me what one of my kids I like best.<\/p>\n

AFM: What else can fans expect from you in the near future music wise?<\/strong>
\nS:<\/strong> We\u2019re in the process of a new album. Right now we\u2019re going to see where the music takes us. Everything is about the vibe and the feel. Hopefully some things connect with the audience and at this point it does feel good and we\u2019re having success and we\u2019re going to try and build on that. I\u2019m very anxious to be out there with the audience and see where it takes us.<\/p>\n","protected":false},"excerpt":{"rendered":"It doesn\u2019t take long to recognize the voice of reggae artist Shaggy whose music is replete with funky…\n","protected":false},"author":12,"featured_media":30532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[1216,139,453,1058,1606,2036],"class_list":{"0":"post-30525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interviews","8":"tag-artist","9":"tag-featured","10":"tag-interview","11":"tag-livewire","12":"tag-scottsdale-concert","13":"tag-shaggy","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"\nShaggy: An Interview on His Lasting Success<\/title>\n<meta name=\"description\" content=\"It doesn\u2019t take long to recognize the voice of reggae artist Shaggy whose music is replete with funky sounds, feel-good beats and catchy lines. 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