{"id":19004,"date":"2013-06-05T11:38:02","date_gmt":"2013-06-05T18:38:02","guid":{"rendered":"http:\/\/www.arizonafoothillsmagazine.com\/aznightlife\/?p=19004"},"modified":"2013-06-05T11:38:02","modified_gmt":"2013-06-05T18:38:02","slug":"inside-dierks-bentleys-whiskey-row","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/aznightlife\/inside-dierks-bentleys-whiskey-row\/","title":{"rendered":"&#8220;This time, you really will Love This Bar!&#8221; &#8211; Dierks Bentley&#8217;s Whiskey Row"},"content":{"rendered":"<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-19027 aligncenter pk-lqip pk-lazyload\"  alt=\"wr_logo\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-80x80.jpg\"  width=\"520\"  height=\"517\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 520px) 100vw, 520px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo.jpg 520w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-300x298.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-150x150.jpg 150w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-80x80.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-110x110.jpg 110w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-380x378.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-200x200.jpg 200w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-48x48.jpg 48w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-250x249.jpg 250w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-181x180.jpg 181w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-302x300.jpg 302w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235905\/wr_logo-503x500.jpg 503w\" ><\/a><\/p>\n<p>by: <a href=\"https:\/\/plus.google.com\/u\/0\/107660682452106904496\/posts\">Amanda Savage<\/a><\/p>\n<p style=\"text-align: left;\">Dierks Bentley&#8217;s Whiskey Row will open Thursday, July 4, in the heart of Old Town Scottsdale. The new bar promises a festive &#8220;old school country flare with a Scottsdale twist&#8221; environment along with innovations in hospitality and service.<\/p>\n<p>The 5,200 sq. ft\u00a0 bar will feature a 400 sq. ft stage, a massive 24 ft. TV and will host international and local country artists weekly.\u00a0 AFM spoke with\u00a0Ryan Hibbert of Riot Hospitality Group, one of the many men behind\u00a0 the project, about opening night, their self serve beer an liquor taps, and why &#8220;this time you really will Love This Bar!&#8221;<\/p>\n<p style=\"text-align: left;\"><strong>AFM: So you guys are opening on\u00a0July 4th! What are the big plans for the opening day?<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Ryan:<\/strong> Country music star Jon Pardi will be performing as well as local band A Boy Named Sioux opening the night.\u00a0 You can hear Pardi&#8217;s single &#8220;Up All Night&#8221; currently being played on KMLE 107.9.\u00a0 KMLE is also sponsoring the night with a full radio remote transmitting live from Whiskey Row.\u00a0 We have had an overwhelming response to the grand opening event and wish we had enough room for everyone but are afraid it will sell out very soon, especially since the event is free to the public.<\/p>\n<p style=\"text-align: left;\"><strong>AFM: You describe the bar and restaurant as country with a Scottsdale twist, what does that mean exactly?<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Ryan:<\/strong> This means we will have a traditional blue-collar vibe and live Country music several days of the week.\u00a0 The Scottsdale part comes into play because Whiskey Row is located in the biggest, baddest 50 yards of road in the entire entertainment district in old town Scottsdale, notorious for world class nightlife that rivals anything in Vegas or L.A.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-19028 aligncenter pk-lqip pk-lazyload\"  alt=\"wr_dierks\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks-80x53.jpg\"  width=\"520\"  height=\"346\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 520px) 100vw, 520px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks.jpg 520w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks-300x200.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks-380x253.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks-80x53.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks-250x166.jpg 250w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks-271x180.jpg 271w, https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235908\/wr_dierks-451x300.jpg 451w\" ><\/a><\/p>\n<p style=\"text-align: left;\"><strong>AFM: Aside from the country theme, how is Whiskey Row going to be the same as, and different from the other bars and restaurants you own and operate?<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Ryan:<\/strong> Whiskey Row is the only bar in the state to offer liquor taps right at your table and one of the few to offer beer taps at your table.\u00a0 The sound, lights and production equipment are all state of the art concert quality components to offer the best sounding show in the valley.\u00a0 The big difference from other bars, especially Country bars, is the stage hanging from the ceiling directly above the bar.\u00a0 There will be a 360 degree view of the band, not a bad seat in the house, quite literally. We will plan on having the same from-scratch high-quality menu that you&#8217;ve come to expect form our other bar, El Hefe\u00a0(<a href=\"http:\/\/elhefescottsdale.com\/\" target=\"_blank\">elhefescottsdale.com<\/a>).\u00a0 Same quality food with all new Southern inspired menu items.\u00a0 The energy at Hefe is notorious in the Phoenix valley which rarely doesn&#8217;t have a line to get in on weekends.\u00a0 We plan to duplicate this energy and even take it up a notch if it&#8217;s even possible.<\/p>\n<div style=\"text-align: left;\">\n<p><strong>AFM: Another local country bar and restaurant, Toby Keith\u2019s I Love This Bar, is also owned by a country star. How will Whiskey Row stand out from this?<\/strong><\/p>\n<\/div>\n<p style=\"text-align: left;\"><strong>Ryan:<\/strong> Dierks will have a much bigger role in the bar and will make frequent appearances and may even show up announced while hes visiting his home town to tip it on back with the crowd.\u00a0 Whiskey Row will be a very intimate venue with less than half the capacity of some other Country bars in town.\u00a0 What that makes for is a better, closer view of the stage and a more connected concert experience.\u00a0 The bar is huge and right in the middle of the room so getting a drink is never a problem.\u00a0 We&#8217;ve spent a ridiculous amount of money on sound, stage and lights so the sensory overload you&#8217;ll experience is more in tune with stadium concerts than a bar setting.\u00a0 Most events we hold, with the possible exception of huge national touring acts, will be free to the public.\u00a0 At Dierks Bentley&#8217;s Whiskey Row there really is no cover charge, come as you are&#8230;<\/p>\n<div style=\"text-align: left;\">\n<p><strong>AFM: What do you guys anticipate the bar will be like on any given night of the week? A\u00a0Tuesday\u00a0night, vs. a\u00a0Friday\u00a0night vs. a\u00a0Sunday\u00a0afternoon? What is the energy and vibe going to be like?<\/strong><\/p>\n<\/div>\n<p style=\"text-align: left;\"><strong>Ryan:<\/strong> There will always be something to do every night of the week.\u00a0 The menu is made from an all-scratch kitchen with only the freshest ingredients as well as organic ingredients when they are available to us.\u00a0 Like our other bar El Hefe, this is not at all &#8220;bar food&#8221; but gourmet food served in a restaurant for bar prices.\u00a0 We anticipate the lunch and dinner crowd to be to capacity during peak hours with the exciting menu we plan to roll out upon opening.\u00a0 The after dinner crowd will usually consist of live Country music with a little rock in there for good measure.\u00a0 On weekends and nights that we have national touring Country acts booked will be the hottest ticket in town and with our limited capacity, we are confident that nights like this will sell out quickly.\u00a0 We recommend getting here early to make sure to get in.<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/wr_food-.png\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-19025 aligncenter pk-lqip pk-lazyload\"  alt=\"wr_food\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235901\/wr_food--80x58.jpg\"  width=\"520\"  height=\"380\"  data-pk-sizes=\"auto\"  data-pk-src=\"http:\/\/www.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/wr_food-.png\" ><\/a><\/p>\n<div style=\"text-align: left;\">\n<p><strong>AFM: Are you in the process of hiring new staff? If you are where can people apply?<\/strong><\/p>\n<\/div>\n<p style=\"text-align: left;\"><strong>Ryan:<\/strong> We will be holding a job fair in mid-June and will be hiring for all positions.\u00a0 Our online job app can be found on our website here<a href=\"http:\/\/dierkswhiskeyrow.com\/employment-application\/\" target=\"_blank\">\u00a0http:\/\/dierkswhiskeyrow.<wbr \/>com\/employment-application\/\u00a0\u00a0\u00a0<\/a><wbr \/>For dates and locations, stay tuned to our Facebook page here<a href=\"https:\/\/www.facebook.com\/DierksWhiskeyRowScottsdale\" target=\"_blank\">\u00a0https:\/\/www.facebook.com\/<wbr \/>DierksWhiskeyRowScottsdale<\/a>\u00a0 Better yet, if you would like notifications sent to your phone, text &#8220;whiskeyaz&#8221; to 411247 to sign up.<\/p>\n<div style=\"text-align: left;\">\n<p><strong>AFM: Staff-wise, what kind of people are you looking to bring on? What qualities do you think are most important in a staff?<\/strong><\/p>\n<\/div>\n<p style=\"text-align: left;\"><strong>Ryan:<\/strong> First and foremost we are looking for people who can provide the best possible service to customers with the best possible attitudes and the highest level of professionalism.\u00a0 This sounds like a tall order but when you&#8217;re in as competitive of a market as old town Scottsdale, people expect the best of the best and we plan on employing the best.\u00a0 We have a reputation to maintain coming from El Hefe and anyone who has been there knows we would only offer top notch food, service, and most of all show people that we know how to let loose and party like a Country star.<\/p>\n<div style=\"text-align: left;\"><strong>AFM: Last question, why are people going to love your bar? Why are they going to keep coming back?<\/strong><\/div>\n<p style=\"text-align: left;\"><strong>Ryan:<\/strong> We have some huge shoes to fill and have to come in strong with food and entertainment that Dierks himself will be proud to call his own.\u00a0 The design of the bar and floating stage has never been done in this part of the country as far as we know and will take not only Country themed bars to the next level\u00a0but nightlife in general.\u00a0 We aren&#8217;t here to gouge people at the door, you will NEVER pay a cover charge at Whiskey Row and when we do have ticketed events, they will be for the smallest ticket charge we can realistically have.\u00a0 Don&#8217;t expect another boring Country themed place like we&#8217;ve all seen in the past, Whiskey Row is truly the next level of dining and entertainment on the hottest block Scottsdale has to offer.\u00a0 &#8220;This time you really will Love This Bar!<\/p>\n<p style=\"text-align: left;\">The venue will be open seven days a week: Monday-Friday from 11 a.m. until 2 a.m. and Saturday and Sunday from 10 a.m. until 2 a.m. A specialty brunch menu will be served every Saturday from 10 a.m. until 2 p.m.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/dierkswhiskeyrow.com\/\">Dierks Bentley&#8217;s Whiskey Row<\/a><br \/>\n4420 N. Saddlebag Trail<br \/>\nScottsdale<br \/>\n480.945.6200<\/p>\n<p>Follow Amanda on Twitter <a href=\"https:\/\/twitter.com\/Amanda_Savage\" target=\"_blank\">@Amanda_Savage<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"by: Amanda Savage Dierks Bentley&#8217;s Whiskey Row will open Thursday, July 4, in the heart of Old Town&hellip;\n","protected":false},"author":4,"featured_media":19029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[574],"tags":[623,139,579,178],"class_list":{"0":"post-19004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-features","8":"tag-dierks-bentleys-whiskey-row","9":"tag-featured","10":"tag-nightlife","11":"tag-scottsdale","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Look Inside Dierks Bentley&#039;s Whiskey Row - Nightlife<\/title>\n<meta name=\"description\" content=\"Dierks Bentley&#039;s Whiskey Row will open Thursday, July 4, in Scottsdale. AFM spoke with Riot Hospitality Group about the grand opening and the venue concept.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arizonafoothillsmagazine.com\/aznightlife\/inside-dierks-bentleys-whiskey-row\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look Inside Dierks Bentley&#039;s Whiskey Row - Nightlife\" \/>\n<meta property=\"og:description\" content=\"Dierks Bentley&#039;s Whiskey Row will open Thursday, July 4, in Scottsdale. AFM spoke with Riot Hospitality Group about the grand opening and the venue concept.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arizonafoothillsmagazine.com\/aznightlife\/inside-dierks-bentleys-whiskey-row\/\" \/>\n<meta property=\"og:site_name\" content=\"Nightlife\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-05T18:38:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.arizonafoothillsmagazine.com\/aznightlife\/wp-content\/uploads\/2013\/06\/26235909\/wr_group.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Savage\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/inside-dierks-bentleys-whiskey-row\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/inside-dierks-bentleys-whiskey-row\\\/\"},\"author\":{\"name\":\"Amanda Savage\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/#\\\/schema\\\/person\\\/a60d80d7e78e0fd7e33223aa73f3177c\"},\"headline\":\"&#8220;This time, you really will Love This Bar!&#8221; &#8211; Dierks Bentley&#8217;s Whiskey Row\",\"datePublished\":\"2013-06-05T18:38:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/inside-dierks-bentleys-whiskey-row\\\/\"},\"wordCount\":1308,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/inside-dierks-bentleys-whiskey-row\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/aznightlife\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/26235909\\\/wr_group.jpg\",\"keywords\":[\"dierks bentley's whiskey row\",\"featured\",\"nightlife\",\"scottsdale\"],\"articleSection\":[\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/inside-dierks-bentleys-whiskey-row\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/inside-dierks-bentleys-whiskey-row\\\/\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/inside-dierks-bentleys-whiskey-row\\\/\",\"name\":\"A Look Inside Dierks Bentley's Whiskey Row - Nightlife\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/inside-dierks-bentleys-whiskey-row\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/aznightlife\\\/inside-dierks-bentleys-whiskey-row\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/aznightlife\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/26235909\\\/wr_group.jpg\",\"datePublished\":\"2013-06-05T18:38:02+00:00\",\"description\":\"Dierks Bentley's Whiskey Row will open Thursday, July 4, in Scottsdale. 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