{"id":784,"date":"2011-04-27T00:25:37","date_gmt":"2011-04-27T00:25:37","guid":{"rendered":"http:\/\/arizonafoothillsmagazine.com\/autos\/?p=784"},"modified":"2011-04-27T00:31:19","modified_gmt":"2011-04-27T00:31:19","slug":"toyotas-future-looks-mixed","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/","title":{"rendered":"Toyota’s Future Looks Mixed"},"content":{"rendered":"

\"\"<\/a><\/p>\n

While many people in the know will tell you that the Toyota Prius is hands down the best single investment for practical transportation needs, especially in a driving heavy city like Phoenix Arizona, the company as a whole is showing signs of decline.\u00a0 Even the Prius suffered major image damage due to it’s massive 2010 recall fiasco.\u00a0 There are two ways in which Toyota can ease this decline and begin taking ground again.\u00a0 The first move is damage control on the Prius brand.<\/p>\n

Customers need to know that they are indeed buying a reliable vehicle from a quality company.\u00a0 Add in the competition from the comparable Honda Insight hybrid (with Honda’s flawless reliability and minimal recall record), which comes in several thousand dollars less than a Prius, and Toyota needs to give good reason for a customer’s investment.\u00a0 People need to know that they are receiving premium quality in exchange for a premium price.<\/p>\n

The second strategic move from Toyota should be a re-focusing of market attention from only one vehicle to the brand as a whole.\u00a0 If you mention the Toyota Corolla, or the Toyota Camry, many people will not be sure if the models are even still in production.\u00a0 Toyota, while focusing on one model, as well as the upper management’s heavy focus on Toyota’s Luxury Lexus brand, has let the lineup turn stale.\u00a0 The new 2011 Camry model, for instance, looks like it could have come from 1996.\u00a0 The line-up is showing obvious signs of neglect from the design and engineering side.\u00a0 Akio Toyoda, the company’s CEO, should take a cue from their leading competitor Honda, by focusing not only on a specific green hybrid model, or the company’s luxury wing, but also developing and re-conceptualizing classic brand models, as Honda has done this year with the new generation of Civics.<\/p>\n

Toyota can also focus on integrating the great hybrid technology of the Prius with it’s hopefully redesigned and re-conceptualized Camry and Corolla models, as Honda has done, most notably, with the new generation of Honda Civics.<\/p>\n

Yet with all of the problems at Toyota right now, as was said at the beginning of this article, the Prius is still one of the best investments a Phoenix Arizona driver can make in a new vehicle.\u00a0 More than that, Toyota is historically a quality auto manufacturer, and thus must be aware of brand problems and is likely seeking to remedy them.\u00a0 Phoenix Arizona motorists can view and test drive the Toyota Prius, as well as some hopefully revamped Camrys and Corollas in the near future, at their local Phoenix Arizona Toyota dealer.<\/p>\n","protected":false},"excerpt":{"rendered":"While many people in the know will tell you that the Toyota Prius is hands down the best…\n","protected":false},"author":3,"featured_media":786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-auto-news","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nToyota's Future Looks Mixed<\/title>\n<meta name=\"description\" content=\"Toyota Future Brand Troubles Prius Recall Competition Honda Insight Civic Phoenix Arizona Valley\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota's Future Looks Mixed\" \/>\n<meta property=\"og:description\" content=\"Toyota Future Brand Troubles Prius Recall Competition Honda Insight Civic Phoenix Arizona Valley\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Auto News - Events - Reviews\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-27T00:25:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-04-27T00:31:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/04\/18163354\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/\"},\"author\":{\"name\":\"Mike\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#\\\/schema\\\/person\\\/a49bc6d083d2a32d40a05245513ac537\"},\"headline\":\"Toyota’s Future Looks Mixed\",\"datePublished\":\"2011-04-27T00:25:37+00:00\",\"dateModified\":\"2011-04-27T00:31:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/\"},\"wordCount\":444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/18163354\\\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg\",\"articleSection\":[\"Auto News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/\",\"name\":\"Toyota's Future Looks Mixed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/18163354\\\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg\",\"datePublished\":\"2011-04-27T00:25:37+00:00\",\"dateModified\":\"2011-04-27T00:31:19+00:00\",\"description\":\"Toyota Future Brand Troubles Prius Recall Competition Honda Insight Civic Phoenix Arizona Valley\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/toyotas-future-looks-mixed\\\/#primaryimage\",\"url\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/18163354\\\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg\",\"contentUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/18163354\\\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#website\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/\",\"name\":\"Arizona Auto News - Events - Reviews\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#organization\",\"name\":\"AZFoothills.com LLC\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/18173021\\\/apple-touch-icon.jpg\",\"contentUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/18173021\\\/apple-touch-icon.jpg\",\"width\":180,\"height\":180,\"caption\":\"AZFoothills.com LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#\\\/schema\\\/person\\\/a49bc6d083d2a32d40a05245513ac537\",\"name\":\"Mike\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7c965547b62ee904cb33d91a2d4c61c02fad252ed95507095b1e0d8ffbbe0967?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7c965547b62ee904cb33d91a2d4c61c02fad252ed95507095b1e0d8ffbbe0967?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7c965547b62ee904cb33d91a2d4c61c02fad252ed95507095b1e0d8ffbbe0967?s=96&d=mm&r=g\",\"caption\":\"Mike\"},\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/author\\\/mike\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Toyota's Future Looks Mixed","description":"Toyota Future Brand Troubles Prius Recall Competition Honda Insight Civic Phoenix Arizona Valley","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/","og_locale":"en_US","og_type":"article","og_title":"Toyota's Future Looks Mixed","og_description":"Toyota Future Brand Troubles Prius Recall Competition Honda Insight Civic Phoenix Arizona Valley","og_url":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/","og_site_name":"Arizona Auto News - Events - Reviews","article_published_time":"2011-04-27T00:25:37+00:00","article_modified_time":"2011-04-27T00:31:19+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/04\/18163354\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg","type":"image\/jpeg"}],"author":"Mike","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/#article","isPartOf":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/"},"author":{"name":"Mike","@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/#\/schema\/person\/a49bc6d083d2a32d40a05245513ac537"},"headline":"Toyota’s Future Looks Mixed","datePublished":"2011-04-27T00:25:37+00:00","dateModified":"2011-04-27T00:31:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/"},"wordCount":444,"commentCount":0,"publisher":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/#organization"},"image":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/#primaryimage"},"thumbnailUrl":"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/04\/18163354\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg","articleSection":["Auto News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/","url":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/","name":"Toyota's Future Looks Mixed","isPartOf":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/#primaryimage"},"image":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/#primaryimage"},"thumbnailUrl":"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/04\/18163354\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg","datePublished":"2011-04-27T00:25:37+00:00","dateModified":"2011-04-27T00:31:19+00:00","description":"Toyota Future Brand Troubles Prius Recall Competition Honda Insight Civic Phoenix Arizona Valley","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/toyotas-future-looks-mixed\/#primaryimage","url":"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/04\/18163354\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg","contentUrl":"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/04\/18163354\/2012-Toyota-Prius-V-2-2012-water-susnet-sky-phoenix-arizona-valley.jpg","width":1280,"height":853},{"@type":"WebSite","@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/#website","url":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/","name":"Arizona Auto News - Events - Reviews","description":"","publisher":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/#organization","name":"AZFoothills.com LLC","url":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/#\/schema\/logo\/image\/","url":"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2020\/10\/18173021\/apple-touch-icon.jpg","contentUrl":"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2020\/10\/18173021\/apple-touch-icon.jpg","width":180,"height":180,"caption":"AZFoothills.com LLC"},"image":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/#\/schema\/person\/a49bc6d083d2a32d40a05245513ac537","name":"Mike","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7c965547b62ee904cb33d91a2d4c61c02fad252ed95507095b1e0d8ffbbe0967?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c965547b62ee904cb33d91a2d4c61c02fad252ed95507095b1e0d8ffbbe0967?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c965547b62ee904cb33d91a2d4c61c02fad252ed95507095b1e0d8ffbbe0967?s=96&d=mm&r=g","caption":"Mike"},"url":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/author\/mike\/"}]}},"_links":{"self":[{"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/posts\/784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/comments?post=784"}],"version-history":[{"count":8,"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/posts\/784\/revisions"}],"predecessor-version":[{"id":792,"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/posts\/784\/revisions\/792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/media\/786"}],"wp:attachment":[{"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/media?parent=784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/categories?post=784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/wp-json\/wp\/v2\/tags?post=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}