{"id":1786,"date":"2011-09-28T14:50:55","date_gmt":"2011-09-28T14:50:55","guid":{"rendered":"http:\/\/arizonafoothillsmagazine.com\/autos\/?p=1786"},"modified":"2011-09-28T14:51:23","modified_gmt":"2011-09-28T14:51:23","slug":"lotus-ethos-to-enter-luxury-smart-car-market","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/lotus-ethos-to-enter-luxury-smart-car-market\/","title":{"rendered":"Lotus Ethos To Enter Luxury Smart Car Market"},"content":{"rendered":"<p><a href=\"http:\/\/arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/09\/Autopro-Lotus-City-Car-Concept-6.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignleft size-full wp-image-1789 pk-lqip pk-lazyload\"  style=\"margin: 5px;\"  title=\"Autopro-Lotus-City-Car-Concept-6\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/09\/18164120\/Autopro-Lotus-City-Car-Concept-6-80x57.jpg\"  alt=\"\"  width=\"555\"  height=\"400\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 555px) 100vw, 555px\"  data-pk-src=\"http:\/\/arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/09\/Autopro-Lotus-City-Car-Concept-6.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/09\/18164120\/Autopro-Lotus-City-Car-Concept-6.jpg 550w, https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/09\/18164120\/Autopro-Lotus-City-Car-Concept-6-300x215.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/09\/18164120\/Autopro-Lotus-City-Car-Concept-6-380x273.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/09\/18164120\/Autopro-Lotus-City-Car-Concept-6-80x57.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/09\/18164120\/Autopro-Lotus-City-Car-Concept-6-100x72.jpg 100w\" ><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Lotus stunned the automotive world\u00a0at the 2010 Paris Auto Show by unveiling a range of new sport car concepts, all of which at the time were claimed to be headed for immediate production, but quietly the automaker from Hethel also announced its entry into the smart car market with\u00a0a new minicar called Ethos that would be based on a model currently being developed by Proton, Lotus\u2019 Malaysian parent company.\u00a0 According to inside sources the Lotus Ethos will eventually be sold in the U.S., though likely it will not be\u00a0until late 2013 or maybe even 2014.<br \/>\nThe Ethos is being developed jointly with Proton,\u00a0an automotive design and production\u00a0outfit which will be launching it\u2019s own version of the car with the\u00a0Italdesign Giugiaro styled Emas Concept first shown at the 2010 Geneva Motor Show.\u00a0 The Emas was presented with a plug in hybrid drive train which was originally engineered by Lotus.<\/p>\n<p>Like the Aston Martin Cygnet, itself based on the\u00a0super mini and forward looking\u00a0Toyota iQ, the Ethos would be built in Malaysia by Proton before being shipped in stripped down form for finishing by the\u00a0Lotus crew at Hethel.<\/p>\n<p>The key difference between the Ethos and the Cygnet is that\u00a0the Cygnet is sold primarily on its merits of high-end luxury, while the Ethos would be marketed for its advanced drivetrain and Lotus engineering.<\/p>\n<p><!-- rendering content took 4.5831203460693ms -->Pricing is expected to start at roughly $45,000.\u00a0 While it would be cheaper than the outgoing Elise it would still be considerably expensive for a minicar.<\/p>\n<p>Phoenix Valley auto enthusiasts can view and test drive any current production model\u00a0Lotus at Lotus of\u00a0Scottsdale.\u00a0 Phoenix Valley auto enthusiasts should plan on attending the Phoenix Arizona International Auto Show to learn about the most recent concepts and innovations from Lotus, as well as the rest of the auto industry, taking place at the Phoenix Arizona Convention center over Thanksgiving<\/p>\n","protected":false},"excerpt":{"rendered":"Lotus stunned the automitive world at the 2010 Paris Auto Show&#8230;\n","protected":false},"author":3,"featured_media":1787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[12],"class_list":["post-1786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-auto-news","tag-featured","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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Events - Reviews\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-28T14:50:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-09-28T14:51:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/09\/18164114\/lotus-ethos-grey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/\"},\"author\":{\"name\":\"Mike\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#\\\/schema\\\/person\\\/a49bc6d083d2a32d40a05245513ac537\"},\"headline\":\"Lotus Ethos To Enter Luxury Smart Car Market\",\"datePublished\":\"2011-09-28T14:50:55+00:00\",\"dateModified\":\"2011-09-28T14:51:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/\"},\"wordCount\":335,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/18164114\\\/lotus-ethos-grey.jpg\",\"keywords\":[\"featured\"],\"articleSection\":[\"Auto News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/\",\"name\":\"Lotus Ethos To Enter Luxury Smart Car Market\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/18164114\\\/lotus-ethos-grey.jpg\",\"datePublished\":\"2011-09-28T14:50:55+00:00\",\"dateModified\":\"2011-09-28T14:51:23+00:00\",\"description\":\"Lotus Ethos Smart Mini Car Hybrid Electric Paris Motor Show Concept Proton Cygnet Toyota IQ Phoenix Scottsdale Arizona Valley\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/lotus-ethos-to-enter-luxury-smart-car-market\\\/#primaryimage\",\"url\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/18164114\\\/lotus-ethos-grey.jpg\",\"contentUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/autos\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/18164114\\\/lotus-ethos-grey.jpg\",\"width\":640,\"height\":457},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/#website\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/autos\\\/\",\"name\":\"Arizona Auto News - 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