{"id":1235,"date":"2011-06-13T13:55:39","date_gmt":"2011-06-13T13:55:39","guid":{"rendered":"http:\/\/arizonafoothillsmagazine.com\/autos\/?p=1235"},"modified":"2011-06-13T13:55:39","modified_gmt":"2011-06-13T13:55:39","slug":"ford-introduces-reconceptualized-hybrid-to-north-america","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/autos\/ford-introduces-reconceptualized-hybrid-to-north-america\/","title":{"rendered":"Ford Introduces Reconceptualized Hybrid to North America"},"content":{"rendered":"<p><a href=\"http:\/\/arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/06\/Ford-C-Max-Hybrid-brick-shadows-chrome-Phoenix-Arizona-Valley.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignleft size-full wp-image-1236 pk-lqip pk-lazyload\"  style=\"margin: 5px;\"  title=\"Ford-C-Max-Hybrid brick shadows chrome Phoenix Arizona Valley\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/06\/18163703\/Ford-C-Max-Hybrid-brick-shadows-chrome-Phoenix-Arizona-Valley-80x43.jpg\"  alt=\"\"  width=\"660\"  height=\"355\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 660px) 100vw, 660px\"  data-pk-src=\"http:\/\/arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/06\/Ford-C-Max-Hybrid-brick-shadows-chrome-Phoenix-Arizona-Valley.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/06\/18163703\/Ford-C-Max-Hybrid-brick-shadows-chrome-Phoenix-Arizona-Valley.jpg 660w, https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/06\/18163703\/Ford-C-Max-Hybrid-brick-shadows-chrome-Phoenix-Arizona-Valley-300x161.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/06\/18163703\/Ford-C-Max-Hybrid-brick-shadows-chrome-Phoenix-Arizona-Valley-380x204.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/06\/18163703\/Ford-C-Max-Hybrid-brick-shadows-chrome-Phoenix-Arizona-Valley-80x43.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/06\/18163703\/Ford-C-Max-Hybrid-brick-shadows-chrome-Phoenix-Arizona-Valley-620x333.jpg 620w, https:\/\/media.arizonafoothillsmagazine.com\/autos\/wp-content\/uploads\/2011\/06\/18163703\/Ford-C-Max-Hybrid-brick-shadows-chrome-Phoenix-Arizona-Valley-262x141.jpg 262w\" ><\/a><\/p>\n<p>Ford announced this past week that they will be tripling current hybrid vehicle production, while also introducing a new model based on the successful C-Max hybrid.\u00a0 Until this announcement, the C-Max has only been available for sale in the European market.<\/p>\n<p>This is exciting news for Phoenix Valley drivers as well as auto enthusiasts nation wide, but it does seem a tad bit unfashionably late.\u00a0 While Ford, over the passed few years, has been setting the mark for American brand quality and savvy straightforward business practices, they uncharacteristically waited the hybrid-electric revolution out until the last minute.\u00a0 Jim Farley, group  vice president of marketing, sales, and service, explained why Ford is taking the plunge now.<\/p>\n<p>\u201cThis is really a big deal for us because we\u2019re seeing a growing  appetite for fuel-efficient and green vehicles,\u201d said Farley, \u201cMay was our biggest  month for small cars in decades. Customers are really prioritizing fuel  economy.\u201d<\/p>\n<p>While it may not have been a great business decision to strike a hot iron after all competitors have already had a go, this actually works out better for the American consumer.\u00a0 The reasoning being:\u00a0 America is automatically protected from early adopter status.<\/p>\n<p>The phrase\u00a0 \u201cearly adopter\u201d exist in marketing and product development because those who by in on the first generation of any new technology are essentially serving as an extension of the testing lab, finding the flaws and exposing the kinks so that better models can be made when the next generation (being spaced by 1 to 4 years in the new tech world) is introduced.\u00a0 Ford has already worked through this first phase by introducing a European only model last year, leaving a space of two years between the first generation and the North American introduction.<\/p>\n<p>How will the North American 2012 C-Max, the one that will roll out onto Phoenix Valley showroom floors next year, be different than it\u2019s 2010 European predecessor?<\/p>\n<p>\u201cWe have redesigned every component to increase efficiency,\u201d said  Sharif Marakby, chief hybrid and electric vehicle engineer, \u201cThe  efficiency of every component in the system is 90 percent or better.\u00a0 We have spent four years developing the vehicles and have accumulated more than 400,000 testing prototypes.\u00a0 This is one of the most complex vehicles we have ever built.\u201d<\/p>\n<p>Phoenix Valley auto enthusiasts can view and test drive the 2012 Ford C-Max at any Phoenix Valley area Ford dealer.\u00a0 Phoenix Valley drivers should also take the time to shop around and compare a few of the exciting new 2011 and 2012 hybrid and full electric vehicles being put out by other major auto manufacturers.<\/p>\n","protected":false},"excerpt":{"rendered":"Ford announced this past week that they will be tripling current hybrid vehicle production, while also introducing a&hellip;\n","protected":false},"author":3,"featured_media":1236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1235","post","type-post","status-publish","format-standard","has-post-thumbnail","category-auto-news","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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