{"id":9774,"date":"2011-01-24T07:00:45","date_gmt":"2011-01-24T14:00:45","guid":{"rendered":"http:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/?p=9774"},"modified":"2011-01-24T07:23:27","modified_gmt":"2011-01-24T14:23:27","slug":"heidi-klum-signs-new-fragrance-deal","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/heidi-klum-signs-new-fragrance-deal","title":{"rendered":"Heidi Klum Signs New Fragrance Deal"},"content":{"rendered":"<p>Uber Model, Project Runway creator and host, jewelry designer and skin care maven now has a new title &#8211; fragrance creator.  From Women\u2019s Wear Daily:<\/p>\n<p>Klum has signed a deal with Coty Beauty to produce her own fragrance, to be called Shine. It is expected in September.<\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063555\/heidi2.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063555\/heidi2-80x110.jpg\"  alt=\"\"  title=\"heidi\"  width=\"364\"  height=\"500\"  class=\"alignleft size-full wp-image-9778 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 364px) 100vw, 364px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063555\/heidi2.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063555\/heidi2.jpg 364w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063555\/heidi2-218x300.jpg 218w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063555\/heidi2-80x109.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063555\/heidi2-58x80.jpg 58w\" ><\/a><\/p>\n<p>\u201cHeidi has a unique position in the market,\u201d said Steve Mormoris, senior vice president of global marketing for Coty Beauty. \u201cShe is not just a supermodel or a celebrity \u2014 she is also a businesswoman. She is very multifaceted \u2014 we plan to create a fragrance which celebrates all of those facets.\u201d<\/p>\n<p>Renato Semerari, president of Coty Beauty, agreed that what attracted Coty to Klum was her versatility \u2014 the different roles she plays, her notoriety and her personality. \u201cShe is a complete woman, very modern,\u201d he said, pointing out that Klum has evolved beyond her fashion beginnings and become a businesswoman as well as a wife and mother, all with a down-to-earth personality. \u201cShe is an entrepreneur; she is a showgirl,\u201d Semerari said, adding that Klum\u2019s role on TV\u2019s \u201cProject Runway\u201d \u201chas given her a strong bond with the consumer.\u201d <\/p>\n<p> Klum exudes a global quality, he added, noting she already is working with Coty as the face of the Lady Astor cosmetics brand. Semerari said Coty has been pondering how Klum\u2019s role might be expanded. One idea is to create a Heidi Klum collection within the Lady Astor range. He described that suggestion as \u201csomething highly possible.\u201d<\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063556\/heidi-klum-seal.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063556\/heidi-klum-seal-80x58.jpg\"  alt=\"\"  title=\"heidi-klum-seal\"  width=\"560\"  height=\"406\"  class=\"alignleft size-full wp-image-9779 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 560px) 100vw, 560px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063556\/heidi-klum-seal.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063556\/heidi-klum-seal.jpg 560w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063556\/heidi-klum-seal-300x218.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063556\/heidi-klum-seal-380x276.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/01\/22063556\/heidi-klum-seal-80x58.jpg 80w\" ><\/a><\/p>\n<p>Klum also is involved in reshaping the Coty-owned Astor Cosmetics brand, a deal announced in September. She is both serving as an artistic director and adviser as well as appearing in advertising for the color cosmetics brand, which is sold only in Europe.<\/p>\n<p>In addition to her roles at Coty, Klum has designed an activewear collection, HKNB, with New Balance, sold exclusively on Amazon.com. The mother of four also has designed maternitywear for retailer A Pea in the Pod and Motherhood Maternity. In the past, she has served as a spokesperson for Victoria\u2019s Secret Beauty, as well as for Ann Taylor and Volkswagen. <\/p>\n<p>\u201cHeidi Klum\u2019s radiance, warmth and spontaneity are perfect for Coty,\u201d said Bernd Beetz, chief executive officer of Coty Inc. \u201cHer personality and business ventures will help Coty reach untapped audiences.\u201d <\/p>\n<p>Beauty deals are in Klum\u2019s blood, as she told WWD in September: \u201cMy father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years,\u201d Klum said. \u201cHe would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it \u2014 I started wearing makeup and experimenting with beauty products way too early. In German schools, it is mandatory for students to find a three-week internship when they turn 13 to get work experience. I worked at 4711, where I had to do everything from filling perfume into bottles, sitting at the conveyor belt for quality inspections to marketing to the labs where the vats of creams [were] being developed. It\u2019s funny how it\u2019s all come back around again!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Uber Model, Project Runway creator and host, jewelry designer and skin care maven now has a new title&hellip;\n","protected":false},"author":9,"featured_media":9778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[2572,2571,576,38,698],"class_list":{"0":"post-9774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-scottsdale-beauty-buzz","8":"tag-coty","9":"tag-heidi-klum-new-fragrance","10":"tag-phoenix-fashion","11":"tag-project-runway","12":"tag-scottsdale-fashion","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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