{"id":27948,"date":"2025-04-18T11:31:01","date_gmt":"2025-04-18T18:31:01","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/?p=27948"},"modified":"2025-04-18T11:31:03","modified_gmt":"2025-04-18T18:31:03","slug":"framed-ewe-redefines-eyewear-with-new-look-at-phoenix-store","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/framed-ewe-redefines-eyewear-with-new-look-at-phoenix-store","title":{"rendered":"Framed EWE Redefines Eyewear with New Look at Phoenix Store"},"content":{"rendered":"\n

For over a decade, Framed EWE<\/a> has been a defining force in independent eyewear, thanks to its dedication to fashion-forward design, high functionality, and personalized service. Since first opening its doors in 2012, the boutique has continuously reimagined what an eyewear retail experience can be. <\/p>\n\n\n\n

Now, with a striking new redesign of its Phoenix flagship, Framed EWE once again sets a new standard\u2014this time with the help of visionary creative director Adi Goodrich.<\/p>\n\n\n\n

\"\"<\/a>
Photos: Erik Benjamins<\/em><\/figcaption><\/figure>\n\n\n\n

The reimagined space marks a bold evolution of Framed EWE\u2019s aesthetic and ethos. Known for her collaborations with global giants like Apple, Google, Netflix, and Target, Goodrich brings a distinct perspective to the project. Her redesign is a vivid, sculptural environment infused with playful sophistication and bold colors, creating a sensory-rich experience that invites curiosity and discovery. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Owner Christy Kimball describes the renovation as a natural extension of Framed EWE\u2019s identity. \u201cThe new design reflects the same energy and creativity that define Framed EWE\u2014playful, immersive, and thoughtfully curated,\u201d she said. \u201cEvery element was designed to make the customer experience more engaging, inviting people to explore eyewear in a way that feels personal and unexpected.\u201d<\/p>\n\n\n\n

At the heart of Framed EWE\u2019s success is its exceptional selection of independent eyewear. Featuring brands like Jacques Marie Mage, Moscot, Garrett Leight, AHLEM, and Akila, the boutique is a haven for those seeking craftsmanship, heritage, and bold style. But Framed EWE isn\u2019t just about what\u2019s on the shelves. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

The Phoenix location also includes an in-house optometrist, ensuring that each customer receives expert eye care alongside tailored guidance in selecting the perfect frames. It\u2019s this combination of fashion, service, and functionality that has made Framed EWE a destination in its own right.<\/p>\n\n\n\n

With its newly transformed store, Framed EWE reaffirms its position as a premier destination for independent eyewear. For more information, visit framedewe.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The store’s bold new design is courtesy of acclaimed creative Adi Goodrich.\n","protected":false},"author":37,"featured_media":27949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[6100,1107,3160,6099],"class_list":{"0":"post-27948","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-scottsdale-beauty-buzz","8":"tag-adi-goodrich","9":"tag-arizona-fashion","10":"tag-featured","11":"tag-framed-ewe","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"\nFramed EWE Redefines Eyewear with New Look at Phoenix Store<\/title>\n<meta name=\"description\" content=\"The store's bold new design is 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