{"id":27877,"date":"2025-02-04T15:04:29","date_gmt":"2025-02-04T22:04:29","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/?p=27877"},"modified":"2025-02-04T15:06:21","modified_gmt":"2025-02-04T22:06:21","slug":"rails-opens-first-arizona-location-in-scottsdale","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-fashion-flash\/rails-opens-first-arizona-location-in-scottsdale","title":{"rendered":"Rails Opens First Arizona Location in Scottsdale"},"content":{"rendered":"\n

Rails, a Los Angeles-based lifestyle brand renowned for its effortless Southern California-inspired designs, recently opened its first brick-and-mortar establishment in Arizona. <\/p>\n\n\n\n

The store has transported its reimagined wardrobe essentials to Scottsdale Quarter shopping center, offering women\u2019s and men\u2019s collections featuring premium fabrics and unmatched hand-feels.<\/p>\n\n\n

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Images courtesy of Rails<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Founder and Creative Director Jeff Abrams started the brand with little fashion experience. In just 15 years, it\u2019s become a global brand.<\/p>\n\n\n\n

\u201cI began with a hat and a hoodie, learning the fashion industry from the ground up with little technical experience,\u201d he said. \u201cThe core of our brand has always stayed the same: to create products that feel just as good as they look. We then introduced our signature Hunter shirt, which put us on the fashion map and remains a staple in our collections.\u201d<\/p>\n\n\n\n

Rails has surpassed $1 billion in retail sales and amassed an organic following of influential figures, including Taylor Swift, Jennifer Lopez, Reese Witherspoon, Beyonc\u00e9 and more.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u201cOur goal isn\u2019t to chase fleeting trends but to create timeless staples that build an emotional connection with our customers, focusing on quality, comfort, and that signature soft hand-feel that defines everything we do,\u201d Abrams said.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

The new store is part of Rails\u2019 continued effort to expand its retail presence by opening four new locations per year, bringing the comfort, quality, and fabrics that make the brand exceptional to customers worldwide.<\/p>\n\n\n\n

\u201cScottsdale is already home to many of our loyal customers, who resonate with our easy, Southern California-inspired aesthetic,\u201d Abrams said. \u201cOur new store offers a chance to deepen our connection with both longtime fans and new customers, providing a space where they can explore the full range of our collections.\u201d<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Abrams added that the store is also perfect for hosting exclusive events and creating meaningful in-person experiences.<\/p>\n\n\n\n

\u201cBeing so close to Scottsdale, it feels like a second home to us, and we\u2019re so excited to bring that sense of community to life in such an amazing city,\u201d he said. For more, visit rails.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Rails lifestyle brand opened its first Arizona store at Scottsdale Quarter.\n","protected":false},"author":40,"featured_media":27885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[3160,576,6085,698,4699],"class_list":{"0":"post-27877","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-scottsdale-fashion-flash","8":"tag-featured","9":"tag-phoenix-fashion","10":"tag-rails","11":"tag-scottsdale-fashion","12":"tag-scottsdale-quarter","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"\nRails Opens First Arizona Location in Scottsdale<\/title>\n<meta name=\"description\" content=\"Rails lifestyle brand 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