{"id":25889,"date":"2021-01-13T12:09:28","date_gmt":"2021-01-13T19:09:28","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/?p=25889"},"modified":"2021-04-06T07:57:06","modified_gmt":"2021-04-06T14:57:06","slug":"coach-launches-new-2021-spring-campaign-coach-it-foward","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-fashion-flash\/coach-launches-new-2021-spring-campaign-coach-it-foward","title":{"rendered":"Coach Launches 2021 Spring Campaign “Coach it Forward”"},"content":{"rendered":"\n
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All Images: \u00a9 2021 Renell Medrano<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Coach introduces \u201cCoach It Forward,\u201d its global advertising campaign for its Spring 2021 collection. <\/p>\n\n\n\n

Focusing on the power of positivity, collective action, and the importance of everyday recognition for the people in our lives who help move our worlds forward, the campaign invites customers to leave a message of gratitude for someone in their lives, creating a ripple effect of optimism and connecting communities around the world.  <\/p>\n\n\n\n

Featuring Coach family including Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi and K\u014dki, and recognizing friends and family of the cast of who have inspired and supported them in their lives, the campaign is released as a series of stills and short films in which the cast call on us all to \u201cCoach it Forward\u201d and leave messages of gratitude for loved ones across the world. <\/p>\n\n\n\n

A selection of these messages will subsequently appear on the brand\u2019s social channels, in Coach stores, and on Coach.com. Dedications will also be spotlighted during a live client Zoom event with Lopez, Jordan, and the Coach Family.<\/p>\n\n\n\n

To bring the campaign to life, Coach collaborated with photographer Renell Medrano and stylist Olivier Rizzo. <\/p>\n\n\n\n

Friends and family of the cast recognized in the campaign include Jennifer Lopez\u2019s long-time friend, producer, and collaborator Elaine Goldsmith-Thomas and Jordan\u2019s business partners and owners of Las\u2019 Lap bar Vince Bryant, Bryce Sheldon, and Scott Robert Williams.<\/p>\n\n\n\n

For Spring, I wanted to evolve our Coach family story and speak to the way in which collective action and optimism can change things for the better.

At the start of a new year and new chapter for so many, it\u2019s important to put ourselves out there and support and recognize one another.<\/p>
– Coach Creative Director Stuart Vevers<\/cite><\/blockquote>\n\n\n\n