{"id":11597,"date":"2011-08-08T06:30:50","date_gmt":"2011-08-08T13:30:50","guid":{"rendered":"http:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/?p=11597"},"modified":"2011-08-07T10:02:56","modified_gmt":"2011-08-07T17:02:56","slug":"sephoras-new-ipad-app","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app","title":{"rendered":"Sephora’s New iPad App"},"content":{"rendered":"

Okay, I will come clean, I still don\u2019t have an iPad. Yes it\u2019s true, I have talked about getting one since I heard the first inklings about it. But, for whatever reason I just haven\u2019t taken the step\u2026…silly I know. Soon it will all be remedied and soon I will be able to enjoy all of the trappings that tablet life has to offer.<\/p>\n

And being a makeup junkie there are plenty of trappings out there just calling me. One of the latest is by Sephora. The beauty superstore is now making it even easier to shop for all of those must have shadows, lipsticks and polishes along with skin care, fragrances and the like.<\/p>\n

\"\"<\/a><\/p>\n

Most people that know me well know that I rarely frequent the actual Sephora stores, not because I don\u2019t think they are wonderful\u2026. rather after owning a store and developing a hefty obsession with cleaning tester units and disinfecting brushes I can\u2019t bear to see a messy display unit or watch customers defile a poor defenseless lipstick, mascara or foundation sample\u2026. But I digress that is a story for another day. I do however love to see the latest and greatest that Sephora has to offer and who can pass up those great incentives or gifts with purchase? Not I.<\/p>\n

Though Sephora already introduced an iPhone app last year, the iPad app offer customers a more extensive experience. Bridget Dolan Vice President of Interactive Media for Sephora told Women\u2019s Wear Daily that it\u2019s \u201ca fully integrated digital beauty experience,\u201d Dolan noted that the app brings together exclusive Sephora social content, e-commerce and an interactive catalogue, as well as how-to videos. <\/p>\n

\"\"<\/a><\/p>\n

\u201cDigital is where we see retail going in the future, and we will continue to look for ways to enhance our position in this space,\u201d said Dolan. \u201cWe want to bring together our power in-store and in social media, and make sure we\u2019re solidifying our position as a leader.\u201d<\/p>\n

\"\"<\/a><\/p>\n

The new app offers the following perks for the Sephora shopper:
\nSephora\u2019s Facebook and Twitter feeds will be refreshed in real time on the app; the retailer\u2019s BeautyTalk community Beauty and the Blog Web site, and Sephora\u2019s newly revamped YouTube Channel will automatically update each time the app is accessed. <\/p>\n

The app can also be tailored to show only the content that individual users want, for a personalized experience, said Dolan. The interactive digital category will not only feature beauty products, how-to videos and application tips, but also recipes, travel suggestions and other lifestyle-oriented material.<\/p>\n

For users with iPad 2, the app offers a side-by-side virtual mirror so users can follow along with the how-to videos while creating the look on themselves, as well as a scan feature which reads QR and the barcodes of any product in Sephora doors to read real-time ratings and reviews.
\nSource material: Women\u2019s Wear Daily<\/p>\n","protected":false},"excerpt":{"rendered":"Okay, I will come clean, I still don\u2019t have an iPad. Yes it\u2019s true, I have talked about…\n","protected":false},"author":9,"featured_media":11599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[2950,576,698,61,2948,2949,2951],"class_list":{"0":"post-11597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-scottsdale-beauty-buzz","8":"tag-beauty-insiders","9":"tag-phoenix-fashion","10":"tag-scottsdale-fashion","11":"tag-sephora","12":"tag-sephora-i-pad-app","13":"tag-sephora-iphone-app","14":"tag-sephora-social-media","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"\nSephora's New IPad App<\/title>\n<meta name=\"description\" content=\"Beauty addicts will love the latest app from Sephora, this one is for the iPad and features plenty of interactive goodies and incentives for beauty shoppers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sephora's New IPad App\" \/>\n<meta property=\"og:description\" content=\"Beauty addicts will love the latest app from Sephora, this one is for the iPad and features plenty of interactive goodies and incentives for beauty shoppers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app\" \/>\n<meta property=\"og:site_name\" content=\"Style Files\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-08T13:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/08\/22045001\/sephora01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"598\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"diane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app\"},\"author\":{\"name\":\"diane\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#\\\/schema\\\/person\\\/f7c45667c3476d6c91ae1126fc5ebf95\"},\"headline\":\"Sephora’s New iPad App\",\"datePublished\":\"2011-08-08T13:30:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app\"},\"wordCount\":492,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/22045001\\\/sephora01.jpg\",\"keywords\":[\"beauty insiders\",\"Phoenix Fashion\",\"Scottsdale Fashion\",\"Sephora\",\"Sephora i Pad App\",\"Sephora iphone app\",\"sephora social media\"],\"articleSection\":[\"Beauty Buzz\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app\",\"name\":\"Sephora's New IPad App\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/22045001\\\/sephora01.jpg\",\"datePublished\":\"2011-08-08T13:30:50+00:00\",\"description\":\"Beauty addicts will love the latest app from Sephora, this one is for the iPad and features plenty of interactive goodies and incentives for beauty shoppers\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/sephoras-new-ipad-app#primaryimage\",\"url\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/22045001\\\/sephora01.jpg\",\"contentUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/22045001\\\/sephora01.jpg\",\"width\":598,\"height\":399},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#website\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/\",\"name\":\"Style Files\",\"description\":\"Phoenix and Scottsdale fashion, style, trends and beauty blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#organization\",\"name\":\"AZFoothills.com LLC\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/22111228\\\/apple-touch-icon.jpg\",\"contentUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/22111228\\\/apple-touch-icon.jpg\",\"width\":180,\"height\":180,\"caption\":\"AZFoothills.com LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#\\\/schema\\\/person\\\/f7c45667c3476d6c91ae1126fc5ebf95\",\"name\":\"diane\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/745b850114427876f67355f783224f4a6db5acbe94c0c1e0d73960e3a4419e9f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/745b850114427876f67355f783224f4a6db5acbe94c0c1e0d73960e3a4419e9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/745b850114427876f67355f783224f4a6db5acbe94c0c1e0d73960e3a4419e9f?s=96&d=mm&r=g\",\"caption\":\"diane\"},\"sameAs\":[\"http:\\\/\\\/www.glamlounge.net\"],\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/author\\\/diane\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sephora's New IPad App","description":"Beauty addicts will love the latest app from Sephora, this one is for the iPad and features plenty of interactive goodies and incentives for beauty shoppers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app","og_locale":"en_US","og_type":"article","og_title":"Sephora's New IPad App","og_description":"Beauty addicts will love the latest app from Sephora, this one is for the iPad and features plenty of interactive goodies and incentives for beauty shoppers","og_url":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app","og_site_name":"Style Files","article_published_time":"2011-08-08T13:30:50+00:00","og_image":[{"width":598,"height":399,"url":"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/08\/22045001\/sephora01.jpg","type":"image\/jpeg"}],"author":"diane","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app#article","isPartOf":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app"},"author":{"name":"diane","@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/#\/schema\/person\/f7c45667c3476d6c91ae1126fc5ebf95"},"headline":"Sephora’s New iPad App","datePublished":"2011-08-08T13:30:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app"},"wordCount":492,"commentCount":0,"publisher":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/#organization"},"image":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app#primaryimage"},"thumbnailUrl":"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/08\/22045001\/sephora01.jpg","keywords":["beauty insiders","Phoenix Fashion","Scottsdale Fashion","Sephora","Sephora i Pad App","Sephora iphone app","sephora social media"],"articleSection":["Beauty Buzz"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app","url":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app","name":"Sephora's New IPad App","isPartOf":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app#primaryimage"},"image":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app#primaryimage"},"thumbnailUrl":"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/08\/22045001\/sephora01.jpg","datePublished":"2011-08-08T13:30:50+00:00","description":"Beauty addicts will love the latest app from Sephora, this one is for the iPad and features plenty of interactive goodies and incentives for beauty shoppers","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/sephoras-new-ipad-app#primaryimage","url":"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/08\/22045001\/sephora01.jpg","contentUrl":"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/08\/22045001\/sephora01.jpg","width":598,"height":399},{"@type":"WebSite","@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/#website","url":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/","name":"Style Files","description":"Phoenix and Scottsdale fashion, style, trends and beauty blog","publisher":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/#organization","name":"AZFoothills.com LLC","url":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/#\/schema\/logo\/image\/","url":"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2021\/06\/22111228\/apple-touch-icon.jpg","contentUrl":"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2021\/06\/22111228\/apple-touch-icon.jpg","width":180,"height":180,"caption":"AZFoothills.com LLC"},"image":{"@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/#\/schema\/person\/f7c45667c3476d6c91ae1126fc5ebf95","name":"diane","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/745b850114427876f67355f783224f4a6db5acbe94c0c1e0d73960e3a4419e9f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/745b850114427876f67355f783224f4a6db5acbe94c0c1e0d73960e3a4419e9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/745b850114427876f67355f783224f4a6db5acbe94c0c1e0d73960e3a4419e9f?s=96&d=mm&r=g","caption":"diane"},"sameAs":["http:\/\/www.glamlounge.net"],"url":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/author\/diane"}]}},"_links":{"self":[{"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/posts\/11597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/comments?post=11597"}],"version-history":[{"count":4,"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/posts\/11597\/revisions"}],"predecessor-version":[{"id":11607,"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/posts\/11597\/revisions\/11607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/media\/11599"}],"wp:attachment":[{"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/media?parent=11597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/categories?post=11597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/wp-json\/wp\/v2\/tags?post=11597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}