{"id":10786,"date":"2011-05-23T06:07:34","date_gmt":"2011-05-23T13:07:34","guid":{"rendered":"http:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/?p=10786"},"modified":"2011-05-22T08:16:01","modified_gmt":"2011-05-22T15:16:01","slug":"justin-biebers-new-womens-fragrance","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/justin-biebers-new-womens-fragrance","title":{"rendered":"Justin Bieber&#8217;s New Women&#8217;s Fragrance"},"content":{"rendered":"<p>Let me start by saying, I know little about The Biebs.  I have not seen his movie.  I couldn\u2019t sing the lyrics to one of his songs, and I have no idea why he is such a phenom, but apparently the rest of the world does.  I know only of his nickname, his previous haircut and that he makes young girls swoon\u2026 <\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065103\/jbieber01.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065103\/jbieber01-80x117.jpg\"  alt=\"\"  title=\"jbieber01\"  width=\"361\"  height=\"526\"  class=\"alignleft size-full wp-image-10787 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 361px) 100vw, 361px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065103\/jbieber01.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065103\/jbieber01.jpg 361w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065103\/jbieber01-206x300.jpg 206w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065103\/jbieber01-80x117.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065103\/jbieber01-55x80.jpg 55w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065103\/jbieber01-75x109.jpg 75w\" ><\/a><\/p>\n<p>So when I read that the Biebs is launching a women\u2019s fragrance, I had to check this out.  It only makes sense to me that a teen pop dream guy would start with a scent for guys\u2026. but not the case, Biebers first fragrance called Someday by Justin Bieber  is a feminine scent packaged in a heart shaped flower\u2026 and\u2026 wait for it\u2026 a removable and wearable charm.<\/p>\n<p> The scent itself \u2014 created by Honorine Blanc of Firmenich \u2014 is touted as a \u201cfruity gourmand\u201d formula, meant to appeal to the 14- to 18-year-old core of Bieber\u2019s fan base, according to Noreen Dodge, executive vice president of marketing at Give Back Brands, the producer and licensee. <\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065105\/page-one2.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065105\/page-one2-80x117.jpg\"  alt=\"\"  title=\"page-one\"  width=\"361\"  height=\"526\"  class=\"alignleft size-full wp-image-10788 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 361px) 100vw, 361px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065105\/page-one2.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065105\/page-one2.jpg 361w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065105\/page-one2-206x300.jpg 206w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065105\/page-one2-80x117.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065105\/page-one2-55x80.jpg 55w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065105\/page-one2-75x109.jpg 75w\" ><\/a><\/p>\n<p>Bieber, who responded to questions  from WWD via e-mail from Japan, where he is performing. \u201cLet\u2019s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,\u201d he said. <\/p>\n<p>To put to rest any questions about the authenticity of Biebers sensitivity proceeds are earmarked for charity. Branding expert Robert Hollander and cosmetics industry veteran Paul West say they set up Give Back as a platform for entertainers to raise money for good causes. Hollander, who is president, predicted that this fragrance will raise \u201cmillions\u201d for a list of charities that is now being put together. These include two of Bieber\u2019s favorites: Pencils of Promise, which builds schools, and the Make-A-Wish Foundation. <\/p>\n<p>\u201cNot only am I able to create a fragrance for all my fans,\u201d Bieber continued, \u201cbut I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about.\u201d<\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065106\/justin-bieber02.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065106\/justin-bieber02-80x58.jpg\"  alt=\"\"  title=\"justin-bieber02\"  width=\"529\"  height=\"385\"  class=\"alignleft size-full wp-image-10789 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 529px) 100vw, 529px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065106\/justin-bieber02.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065106\/justin-bieber02.jpg 529w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065106\/justin-bieber02-300x218.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065106\/justin-bieber02-380x277.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/05\/22065106\/justin-bieber02-80x58.jpg 80w\" ><\/a><\/p>\n<p>Beibers album \u201cMy World 2.0\u201d ranks number one in 17 countries, not a bad jumping off point for a fragrance deal.. \u201cThey really let me take the lead on the entire project, because I know my fans better than anyone \u2014 from working with the team on the development of the fragrance itself to helping to design the bottle and packaging,\u201d he wrote. The bottle, with its top fashioned like layers of hearts superimposed on one another, was designed by Lance McGregor. He also designed the outer carton with its deep embossing. <\/p>\n<p>The fragrance will be offered as an eau de parfum spray ranging in price from $35 for a 1 oz. size to $45 for the 1.7 oz. version to $55 for 3.4 oz. There also will be (of course) a 5 oz. hair mist \u2014 a requisite product for swept-top look alikes for $20 and a body lotion for $25.<\/p>\n<p>The fragrance  begins shipping in June to prestige stores, including Macy\u2019s, Sephora, Dillard\u2019s, Belk, Nordstrom, Boscov\u2019s and Ulta. Dodge estimated the distribution at 2,500 doors. In the Canadian superstar\u2019s home country, the brand will be carried by Shoppers Drug Mart. Plus a foreign rollout is now being planned.<\/p>\n<p>Look for Uber Model  Dree Hemingway to appear in the print ad shot by Terry Richardson which is finding it way to magazine stands and point of sale counters asap.<\/p>\n","protected":false},"excerpt":{"rendered":"Let me start by saying, I know little about The Biebs. I have not seen his movie. I&hellip;\n","protected":false},"author":9,"featured_media":10787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[18],"tags":[2789,2792,2791,576,698,2790],"class_list":["post-10786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-scottsdale-beauty-buzz","tag-justin-bieber","tag-justin-bieber-fans","tag-new-fragrance","tag-phoenix-fashion","tag-scottsdale-fashion","tag-someday-by-justin-bieber","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Justin Bieber&#039;s New Women&#039;s Fragrance<\/title>\n<meta name=\"description\" content=\"Teen hearthrob Justin Bieber is set to launch his new fragrance for women called Someday by Justin Bieber this June encased in a heart shaped flower package\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/justin-biebers-new-womens-fragrance\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Justin Bieber&#039;s New Women&#039;s Fragrance\" \/>\n<meta property=\"og:description\" content=\"Teen hearthrob Justin Bieber is set to launch his new fragrance for women called Someday by Justin Bieber this June encased in a heart shaped flower package\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/justin-biebers-new-womens-fragrance\" \/>\n<meta property=\"og:site_name\" content=\"Style Files\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-23T13:07:34+00:00\" \/>\n<meta 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