{"id":10431,"date":"2011-04-07T08:32:21","date_gmt":"2011-04-07T15:32:21","guid":{"rendered":"http:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/?p=10431"},"modified":"2011-04-07T08:32:21","modified_gmt":"2011-04-07T15:32:21","slug":"olsen-twins-to-launch-new-fashion-venture","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-fashion-flash\/olsen-twins-to-launch-new-fashion-venture","title":{"rendered":"Olsen Twins to Launch New Fashion Venture"},"content":{"rendered":"<p>The Olsen twins are at is again.  The pint sized design duo is launching a new digital fashion venture with BeachMint.  The company headed by Josh Berman one of the founders of MySpace.  The new online fashion destination will be called \u201cStyleMint\u201d<\/p>\n<p>As told to WWD &#8211; StyleMint will meld e-commerce and social media platforms to offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to book-, music- and wine-of-the-month clubs. Mary-Kate and Ashley Olsen will help design and merchandise the offerings \u2014 starting with a collection of women\u2019s fashion T-shirts retailing for $29.99 \u2014 as well as create regular videos for the site.<\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064518\/olsen.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064518\/olsen-80x117.jpg\"  alt=\"\"  title=\"olsen\"  width=\"258\"  height=\"376\"  class=\"alignleft size-full wp-image-10433 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 258px) 100vw, 258px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064518\/olsen.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064518\/olsen.jpg 258w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064518\/olsen-206x300.jpg 206w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064518\/olsen-80x117.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064518\/olsen-55x80.jpg 55w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064518\/olsen-75x109.jpg 75w\" ><\/a><\/p>\n<p>\u201cOnline commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience,\u201d said Ashley Olsen, who was in Seattle with her twin sister for a product knowledge seminar and an in-store appearance at Nordstrom scheduled for today. \u201cBeachMint is the ideal partner, as they share our vision for the brand and have the resources and talent to execute it.\u201d<br \/>\nThis is the second foray into the fashion world for BeachMInt.  Their first venture which launched in October with actress and stylista Kate Bosworth and her stylist Cher Coulter has done very well.<\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064521\/Olsen-Twins-Style1.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064521\/Olsen-Twins-Style1-80x88.jpg\"  alt=\"\"  title=\"Olsen-Twins-Style\"  width=\"500\"  height=\"553\"  class=\"alignleft size-full wp-image-10435 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 500px) 100vw, 500px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064521\/Olsen-Twins-Style1.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064521\/Olsen-Twins-Style1.jpg 500w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064521\/Olsen-Twins-Style1-271x300.jpg 271w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064521\/Olsen-Twins-Style1-380x420.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064521\/Olsen-Twins-Style1-80x88.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064521\/Olsen-Twins-Style1-72x80.jpg 72w\" ><\/a><\/p>\n<p>For the Olsen\u2019s who also founded The Row, Elizabeth and James, Olsenboye and Textile Elizabeth and James, BeachMint was the perfect choice to help foster an authentic relationship between the consumer and the brand.  Mary Kate relayed that \u201cWith Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers.\u201d<\/p>\n<p>Set to launch in July StleMint will have shoppers register, then take part in short style quizzes which will help taylor their monthly suggestions for purchases.  As with Pandora and other membership sites predictive algorithms which help to fine tune the suggestions each month.  Other integrated features with social networking sites like Facebook and Twitter will help members garner opinions from their friends and peers on potential upcoming purchases.<br \/>\nThe initial pieces will include Modal T\u2019s in crew neck, V Neck and Henley styles in classic neutrals of white, black, gray, navy and striped.<\/p>\n<p>Other celebrities have also jumped on the online shopping bandwagon, but the Olsen\u2019s have proven themselves to be a deft design duo who have built their brands on a mix of keen style, great fabrics, impressive construction and good design.<\/p>\n","protected":false},"excerpt":{"rendered":"The Olsen twins are at is again. The pint sized design duo is launching a new digital fashion&hellip;\n","protected":false},"author":9,"featured_media":10433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[319,1036,1480,576,698,2684,1035],"class_list":{"0":"post-10431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-scottsdale-fashion-flash","8":"tag-elizabeth-and-james","9":"tag-mary-kate-and-ashley-olsen","10":"tag-olsen-twins","11":"tag-phoenix-fashion","12":"tag-scottsdale-fashion","13":"tag-stylemint","14":"tag-the-row","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Olsen Twins Set to Launch New Fashion Venture<\/title>\n<meta name=\"description\" content=\"Mary Kate and Ashley Olsen are set to launch a new online fashion venture StyleMint in July. The new site will be a registered members site featuring casualwear\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-fashion-flash\/olsen-twins-to-launch-new-fashion-venture\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olsen Twins Set to Launch New Fashion Venture\" \/>\n<meta property=\"og:description\" content=\"Mary Kate and Ashley Olsen are set to launch a new online fashion venture StyleMint in July. The new site will be a registered members site featuring casualwear\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-fashion-flash\/olsen-twins-to-launch-new-fashion-venture\" \/>\n<meta property=\"og:site_name\" content=\"Style Files\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-07T15:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/04\/22064518\/olsen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"258\" \/>\n\t<meta property=\"og:image:height\" content=\"376\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"diane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-fashion-flash\\\/olsen-twins-to-launch-new-fashion-venture#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-fashion-flash\\\/olsen-twins-to-launch-new-fashion-venture\"},\"author\":{\"name\":\"diane\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#\\\/schema\\\/person\\\/f7c45667c3476d6c91ae1126fc5ebf95\"},\"headline\":\"Olsen Twins to Launch New Fashion Venture\",\"datePublished\":\"2011-04-07T15:32:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-fashion-flash\\\/olsen-twins-to-launch-new-fashion-venture\"},\"wordCount\":434,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-fashion-flash\\\/olsen-twins-to-launch-new-fashion-venture#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/22064518\\\/olsen.jpg\",\"keywords\":[\"Elizabeth and James\",\"Mary Kate and Ashley Olsen\",\"Olsen Twins\",\"Phoenix Fashion\",\"Scottsdale Fashion\",\"StyleMint\",\"The Row\"],\"articleSection\":[\"Fashion News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-fashion-flash\\\/olsen-twins-to-launch-new-fashion-venture#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-fashion-flash\\\/olsen-twins-to-launch-new-fashion-venture\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-fashion-flash\\\/olsen-twins-to-launch-new-fashion-venture\",\"name\":\"Olsen Twins Set to Launch New Fashion Venture\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-fashion-flash\\\/olsen-twins-to-launch-new-fashion-venture#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-fashion-flash\\\/olsen-twins-to-launch-new-fashion-venture#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/22064518\\\/olsen.jpg\",\"datePublished\":\"2011-04-07T15:32:21+00:00\",\"description\":\"Mary Kate and Ashley Olsen are set to launch a new online fashion venture StyleMint in July. 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