{"id":10376,"date":"2011-03-30T08:33:17","date_gmt":"2011-03-30T15:33:17","guid":{"rendered":"http:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/?p=10376"},"modified":"2011-03-30T08:33:17","modified_gmt":"2011-03-30T15:33:17","slug":"algenist-the-new-anti-aging-skin-care","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/algenist-the-new-anti-aging-skin-care","title":{"rendered":"Algenist &#8211; The New Anti-Aging Skin Care"},"content":{"rendered":"<p>In the never ending search for the foundation of youth it seems that these days women are willing to try just about anything to make those dreaded fine lines wrinkles and age spots go away.  Some products tout all kinds of unusual ingredients from bits of gold to a vinotherapy to sea algae.<\/p>\n<p>Well, a new brand it joining the ranks of the sea algae set and is already set to be a top seller at the skincare and makeup candyland known as Sephora.  Algenist \u2014 features  a star ingredient, alguronic acid, discovered by scientists in San Francisco while researching microalgae. <\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064435\/Algenist_InitialProducts1.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064435\/Algenist_InitialProducts1-80x56.jpg\"  alt=\"\"  title=\"Algenist_InitialProducts\"  width=\"584\"  height=\"408\"  class=\"alignleft size-full wp-image-10378 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 584px) 100vw, 584px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064435\/Algenist_InitialProducts1.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064435\/Algenist_InitialProducts1.jpg 584w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064435\/Algenist_InitialProducts1-300x210.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064435\/Algenist_InitialProducts1-380x265.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064435\/Algenist_InitialProducts1-80x56.jpg 80w\" ><\/a><\/p>\n<p>Algenist moisturizers, serum and eye balm have just launched at Sephora.com and will go on sale in the company\u2019s stores this week. \u201cWhen we saw it, we thought it was so unique, such innovation, something our clients could really understand,\u201d Allison Slater VP of Marketing for Sephora said of the line to the NY Times. \u201cThe whole story about this being an unexpected discovery.\u201d \u201cThink about how algae can live anywhere, live in the coldest of places, or the harshest of places, and think about translating that to skin care,\u201d she said. <\/p>\n<p>Though Dermatologists might not share the same enthusiasm as Sephora\u2019s marketing team, they agree a story about a product\u2019s genesis can be just as important for generating sales as the product\u2019s demonstrable efficacy. Think of Cr\u00e8me de la Mer, which, just  like Algenist, contains sea matter, and also has a scientific back story.  For Le Mer is was an aerospace physicist trying to find something to heal his scars from a bad lab accident when doctors and dermatologists wrote off any cures.<\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064437\/algaescientist.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064437\/algaescientist-80x46.jpg\"  alt=\"\"  title=\"algaescientist\"  width=\"599\"  height=\"342\"  class=\"alignleft size-full wp-image-10379 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 599px) 100vw, 599px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064437\/algaescientist.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064437\/algaescientist.jpg 599w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064437\/algaescientist-300x171.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064437\/algaescientist-380x217.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064437\/algaescientist-80x46.jpg 80w\" ><\/a><\/p>\n<p>The patent-pending alguronic acid in Algenist is a \u201csingle, purified, highly bioactive compound,\u201d said Tony Day, the vice president for research and development at Solazyme the parent company of Algenist, and therefore delivers \u201cmuch higher activity to the skin\u201d than products using only a microalgae extract. <\/p>\n<p><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064438\/algenist-algae.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064438\/algenist-algae-80x53.jpg\"  alt=\"\"  title=\"algenist algae\"  width=\"370\"  height=\"246\"  class=\"alignleft size-full wp-image-10380 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 370px) 100vw, 370px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064438\/algenist-algae.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064438\/algenist-algae.jpg 370w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064438\/algenist-algae-300x199.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064438\/algenist-algae-80x53.jpg 80w\" ><\/a><\/p>\n<p>After a series of scientific testing on the products, Dr\u2019s concluded that statistical significance was found in both lab tests and clinical studies on groups of potential women. And, according to the company, a study of 30 women showed that after 10 days of using the Algenist serum, they had a 25 percent decrease in wrinkles as shown by silicone replicas of their faces. <\/p>\n<p>Sephora is introducing the line in 800 locations in 8 countries all at one time, and this rollout is also coordinated with QVC. \u201cIt was a brand nobody has ever heard of,\u201d said Allen Burke, the senior adviser for beauty strategy and development at QVC.  Products range from $65-$95<\/p>\n","protected":false},"excerpt":{"rendered":"In the never ending search for the foundation of youth it seems that these days women are willing&hellip;\n","protected":false},"author":9,"featured_media":10377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[2673,2674,576,2324,61],"class_list":{"0":"post-10376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-scottsdale-beauty-buzz","8":"tag-algernist","9":"tag-anti-aginge-skincare","10":"tag-phoenix-fashion","11":"tag-scottsdale-fashio","12":"tag-sephora","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Algenist - The New Anti-Aging Skincare<\/title>\n<meta name=\"description\" content=\"Sephora new line Algernist launches at 800 of their locations along with an online presence at sephora.com. 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The algae based line is touted to reduce lines fast\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arizonafoothillsmagazine.com\/afm-style-files\/scottsdale-beauty-buzz\/algenist-the-new-anti-aging-skin-care\" \/>\n<meta property=\"og:site_name\" content=\"Style Files\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-30T15:33:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2011\/03\/22064433\/Algenist_InitialProducts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"584\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"diane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/algenist-the-new-anti-aging-skin-care#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/algenist-the-new-anti-aging-skin-care\"},\"author\":{\"name\":\"diane\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#\\\/schema\\\/person\\\/f7c45667c3476d6c91ae1126fc5ebf95\"},\"headline\":\"Algenist &#8211; The New Anti-Aging Skin Care\",\"datePublished\":\"2011-03-30T15:33:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/algenist-the-new-anti-aging-skin-care\"},\"wordCount\":442,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/algenist-the-new-anti-aging-skin-care#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/22064433\\\/Algenist_InitialProducts.jpg\",\"keywords\":[\"Algernist\",\"Anti-Aginge skincare\",\"Phoenix Fashion\",\"Scottsdale Fashio\",\"Sephora\"],\"articleSection\":[\"Beauty Buzz\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/algenist-the-new-anti-aging-skin-care#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/algenist-the-new-anti-aging-skin-care\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/algenist-the-new-anti-aging-skin-care\",\"name\":\"Algenist - The New Anti-Aging Skincare\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/algenist-the-new-anti-aging-skin-care#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/afm-style-files\\\/scottsdale-beauty-buzz\\\/algenist-the-new-anti-aging-skin-care#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/afm-style-files\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/22064433\\\/Algenist_InitialProducts.jpg\",\"datePublished\":\"2011-03-30T15:33:17+00:00\",\"description\":\"Sephora new line Algernist launches at 800 of their locations along with an online presence at sephora.com. 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