![\"sioloonim2\"](\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2008\/12\/22043323\/sioloonim2-80x53.jpg\" "\\"sioloonim2\\"")
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Rivaling the little black dress, there\u2019s not much that\u2019s more classic than the ultimate white shirt. This spring, Sioloonim is debuting their first collection, a line entirely of women\u2019s high-end white blouses. Longtime friends and business partners, Lois Rosenthal and Minoo Hersini founded the company together and believe it\u2019s never too late to reinvent yourself and to follow your dreams. The two grandmothers are a shining example of this themselves and the line\u2019s name is a reflection of them both:\u00a0 The names Lois and Minoo spelled backwards. And just as the white shirt is a lifelong staple, it is also a reflection of Rosenthal and Minoo\u2019s lifelong friendship. \u201cOur collection is a message to all women that it\u2019s never too late . Do what you love and be proud of it,\u201d Minoo said.<\/p>\n
![\"sioloonim\"](\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2008\/12\/22043327\/sioloonim-80x120.jpg\" "\\"sioloonim\\"")
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It\u2019s undeniable the versatility of the white shirt, from day-to-night wear it\u2019s an indispensable wardrobe item. Sioloonim\u2019s line harnesses and cultivates this necessity by providing the ultimate collection of hand-crafted white shirts that\u2019s luxurious, simple and classic. The line is manufactured in Florence, Italy and uses high-quality organic fabrics such as silk, organza, and bamboo culled from Switzerland, Italy and Japan. And, the duo had practicality on the mind as each shirt comes with a protective face mask to prevent it from unsightly makeup marks that happen when dressing.<\/p>\n
![\"sioloonim3\"](\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2008\/12\/22043329\/sioloonim3-80x53.jpg\" "\\"sioloonim3\\"")
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Creative director Minoo Ersini designs each blouse from her own personal inspiration and incorporates asymettrical lines, intricate details, interesting cutouts and\u00a0 elements like flowers that are prim and sophisticated.<\/p>\n
![\"sioloonim4\"](\"https:\/\/media.arizonafoothillsmagazine.com\/afm-style-files\/wp-content\/uploads\/2008\/12\/22043331\/sioloonim4-80x120.jpg\" "\\"sioloonim4\\"")
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The collection, which debuted during LA Fashion Week atop The Chamberlain West Hollywood, wowed editors and buyers alike.<\/p>\n
Stay tuned for the Fall 2009 collection as the duo will expand the line to include pieces for both men and children, and accessories as well.<\/p>\n
For more information, please visit www.sioloonim.com.<\/p>\n","protected":false},"excerpt":{"rendered":"Rivaling the little black dress, there\u2019s not much that\u2019s more classic than the ultimate white shirt. This spring,…\n","protected":false},"author":3,"featured_media":1036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[117,160,164,163,162,158,159,161],"class_list":{"0":"post-1035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-scottsdale-fashion-flash","8":"tag-arizona-foothills-magazine","9":"tag-la-fashion-week","10":"tag-lois-rosenthal","11":"tag-minoo-ersini","12":"tag-new-fashion-designers","13":"tag-sioloonim","14":"tag-the-chamberlain-west-hollywood","15":"tag-white-shirt","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"\n