FOHR Card Opens Up Opportunities For Bloggers

There is no question as to how important bloggers are in this day and age. They sit in the front rows of fashion shows during Fashion Week, have deals with major companies of all sorts, and have a following that rivals the most popular celebs in Hollywood. I once watched an episode of All On The Line where Joe Zee, Creative Director of Elle, emphasized to Nicole Miller just how important fashion bloggers are to her business and even convinced her to scooch out some of the people she had in her front row and replace them with bloggers—the results was a success.

fohr-card

Today, the blogging world makes one more giant step toward taking over the world (kidding, or am I?) with the launch of FOHR Card a brand new website touting the tagline “Where brands come to discover your blog.” The idea behind the presently invite-only site is to rank fashion blogs by social media follower counts and traffic, giving brands and accurate picture of their true reach.

WWD talks to James Nord, Rich Tong, and Holly Stair, the creators of FOHR Card, to get the details:

Fohr Card, which sees its official launch today, is a verified digital platform solely dedicated to providing statistics and detailed information and background on bloggers. With its directory of about 1,000 bloggers, the site aims to ease the collaboration process for brands, agencies, publications or any other outlet that wishes to partner with online talent. What I Wore, Airows, Tuula Vintage, Shine by Three, EvaChen212, WeTheUrban and Textbook are among the top-ranked bloggers featured on Fohrcard.com

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Each blogger profile page contains detailed information and statistics, including follower counts for Twitter, Tumblr and Instagram, as well as Google Analytics, with unique visits, page views and unique page views. There’s also interaction data from the past 30 days with the amount of “likes,” re-tweets or @ replys listed, in addition to companies the blogger has worked with and recent press. In the near future, Nord said the site will incorporate Facebook, Pinterest and YouTube into the overall ranking (he clarifies that although these stats are readily available on each profile page, only Twitter, Tumblr and Instagram currently determine rank).

Nord, along with Stair and former Tumblr fashion director Tong — who head up community and product development, respectively — believe the site will help make the process of brands collaborating with bloggers more seamless.

Just for kicks, I submitted my personal blog for what they call the “vetting process.” Will you be submitting your blog?

By Kristianne Young
Source: WWD.com

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