There’s a lot behind a label. Finding products that are cruelty-free, meaning that they have never been tested on animals and include no animal byproducts, can be tricky to decipher from all the brands claiming to be “organic” and “natural.” These five ethical and cruelty-free beauty brands are up front about what’s in their smell-good, look-great products.
1. W3ll People
This LA-based makeup brand combines beautiful pigments with natural, organic, paraben-free ingredients that are never, ever tested on animals. Products include everything from foundation to makeup tools. www.w3llpeople.com.
2. Intelligent Nutrients
This organic brand is known for its ethical and cruelty-free standards. All ingredients are printed on the label absoloutely no products are ever tested on animals, as demonstrated by the leaping bunny seal on all Intelligent Nutrients products. www.intelligentnutrients.com.
3. Dr. Bronner
The center of the label says it all: “Certified Fair Trade.” Dr. Bronner’s products are organic and never tested on animals. Natural ingredients are extracted directly from plants or animals as opposed to being made synthetically. www.soap.com.
4. EO Organic
Ditch your conventional deodorant for this unisex vetiver scent by ethical brand EO Organics. www.eoproducts.com.
5. Antipodes
This organic, New Zealand-based skin care line never tests on animals — plus, all products have international vegetarian approval! This skin brightening cleanser from the line is made from manuka honey’s antibacterial powers and antioxidant-packed Vinanza Grape to help balance oil production to achieve a healthy, from-within glow. www.antipodesnature.com.
