Bond No. 9 was founded in 2003. Laurice Rahme, the hard-charging impresario behind Bond No. 9 features perfumes inspired by various New York City neighborhoods. Ms. Rahme was born in Paris but has lived in New York for over 25 years. She was formerly the president of Creed USA, and has also worked for Annick Goutal and Lancome.
Perfumery has always been about head-turning. Now, perfumes have been turned on their head. For the first time in fragrance history, a major, full-blown fragrance collection was launched as an homage to a great city. The name of this fragrance collection is Bond No. 9 (which is also the address of its headquarters boutique at 9 Bond Street, in NoHo). The city it celebrates is none other than — could be no other than — New York.
The Bond No. 9 collection of women’s, men’s, and unisex eaux de parfum — has a dual mission: To restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own. Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility. With new introductions in the coming seasons, Bond No. 9 infuses the island of Manhattan with scents. www.bondno9.com
Her latest fragrance, the ambitiously christened “Scent of Peace,” is a departure, in that its blend of grapefruit, black currant, cedar and musk, is not linked with a specific quarter of Manhattan. “Peace,” as Ms. Rahmé declared with some heat, “is a neighborhood we all want to live in.” The new perfume, introduced at lunches in the Delegates’ Dining Room of the United Nations, was inspired by Sept. 11, 2001, she declared. “It was New York that was attacked not so long ago, so if there is a message of peace, that too has to start in New York,” she said. The Scent of Peace is also the Winner in the Top 5 Finalists for 2007 Fragrance of the Year FiFi Award for Women’s Nouveau Niche Category. www.newyorktimes.com
Each Scent has its own exceptional aroma so anyone can find his or her own personal unique fragrance. The colorful bottles and gorgeous art work on the containers are reasons enough to wonder what the perfume smells like!
