A new partnership between Starwood Hotels and Bentley Motors is bringing a whole new meaning to luxury travel.
The global partnerships between the two industry giants is set to provide a unique experience for guests of Starwood’s St. Regis and Luxury Collection Hotels around the world.
“Starwood’s luxury brands continue to grow globally and so does the global nature of our guests,” said Paul James, Global Brand Leader for St. Regis Hotels & Resorts. “We are committed to providing experiences that far surpass their expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style.”
Bentley Continental Flying Spur models have been chosen as the house fleet for a new generation of luxury travelers at St. Regis hotels and resorts around the world, from The St. Regis Singapore and The St. Regis Saadiyat Island Resort in Abu Dhabi to the brand’s flagship in New York.
The model has continued the Bentley bloodline of sporting Grand Tourers derived from the original elegant yet powerful 1957 Continental Flying Spur. Similarly inspired by the most desirable coupé of its day, it delivers awesome performance as well as extraordinary comfort and elegance. Both attributes harmonize with the expectations of discerning Starwood guests.
“At Bentley, we are committed to maintaining our position as the definitive British luxury car company” said Joe Ashworth, head of customer relations at Bentley Motors. “It is therefore important that we partner with a pinnacle brand that underpins our own values of craftsmanship, style and sophistication. Our current and prospective customers recognise the heritage of both brands, and with Starwood’s Luxury Brands we aim to broaden the appeal and experience of Bentley.”
The Luxury Collection Hotels & Resorts, a portfolio of 80 hotels and resorts in over 35 countries, offers unparalleled engagement with some of the world’s most exciting and desirable destinations.
To Learn More
Starwood Hotel and Resorts, www.starwoodhotels.com.
