Home Events Details - Project Ethos, presented by Scion

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Events: Arizona - Phoenix - Scottsdale


Project Ethos, presented by Scion
04.20.2013 09.00PM - 02.00AM
W Scottsdale - Scottsdale
Nightlife & Party Events



Fashion, music, and art event returns to Scottsdale

W Scottsdale and Steve LeVine Entertainment and Public Relations (SLE) will host Project  Ethos, presented by Scion, on Saturday, April 20 from 9 p.m. to 2 a.m., located at 7277 E. Camelback Rd in Scottsdale. This event is 21+.

Project Ethos presents a fashion show, live concert and an art expedition, all under one roof. Scottsdale marks the second stop of the west coast tour, showcasing emerging fashion designers, musicians, and artists in their unique hybrid event. Project Ethos brings buyers, consumers, and media all together with the mission to expose creative individuals in the area in front of influencers, consumers, as well as the industry.

In 2012, Project Ethos introduced their online web series for consumers worldwide to experience this unique event. It allowed everyone access to view behind-the-scenes footage and exclusive interviews with artists and designers. Within the past few years, Project Ethos has sold hundreds of paintings, brought clothing lines in stores.


“We strive to advance our production and talent presentation every year. Holding the event at W Scottsdale is anexciting step for us, surely giving the local audience our best show yet,” said David Friedberg, Project Ethos Arizona.


This year’s featured designers include: Traver Rains (T. Rains), Richard Bowman (XR Collection), Trey Alligood (Madisonpark Collective), June Paek Farahan (AVA), Kristen Dorsey (Kristen Dorsey Designs), Michael Costello (Michael Costello Couture), Brianne Bridge (Bri Bridge), and more. Collections include chic swimwear, resort wear, luxe jewelry and eveningwear. In addition, B&E Soap and Scrub will present their line of skincare products.


Throughout the evening, guests can experience live artists painting and view the art gallery that will be on display on the WET Deck. Guests will be entertained by live fashion shows and a live musical performance to be announced.Past live musical performances include: Bruno Mars, Colbie Caillat, Far East Movement, LMFAO, and One Republic to name a few.


Tickets for seating are available atwww.WScottsdaleTickets.com and dress code is “dress to impress.”



Project Ethos is the premier outlet for fashion, music, art and lifestyle brands.  Through events, social media and web series, Project Ethos creates a unique new experience for participants, attendees, consumers and individuals throughout the world. For more information, visit projectethos.tv.



W Scottsdale marks the debut of W Hotels in Arizona. This sultry Southwest oasis, where innovative design mixes with urban sophistication, features 230 guestrooms including 33 lavish suites. A true insider escape, W Scottsdale boasts Arizona’s only Bliss® Spa, Sushi Roku restaurant, and W Hotels The Store and offers three chic destination bars – the W Living Room, Shade Lounge and Sunset Lawn. Located in downtown Scottsdale, W Scottsdale provides guests access to discover the city’s high profile shopping, innovative restaurants, eclectic arts district and vibrant nightlife.  Signature services and amenities include the Whatever/Whenever® concierge service, Wheels®, SWEAT Fitness®, WET®, WIRED Business Center and P.A.W. – Pets Are Welcome™. For more information, visit www.wscottsdalehotel.com or call to schedule a reservation 877 W HOTELS.



Steve LeVine Entertainment & Public Relations (SLE) is a full service entertainment, events and public relations agency. SLE specializes in event planning, coordination, and production, talent booking and management, marketing and promotions, new media and design.



Scion from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.