Scottsdale Museum of Contemporary Art (SMoCA) will present three exciting new exhibitions this summer, including a spectacular digital and interactive media installation by U.K.-based artists collective Squidsoup.
An opening celebration will be held Friday, May 19, from 7 to 9 p.m. Admission is free, and guests will have the opportunity to meet and mingle with artists and curators. The new season of exhibitions will be accompanied by a variety of related programs and events.
Squidsoup, an artists collective based in the United Kingdom, is known for creating absorbing and seductive spaces using sound and light to build digitally mediated experiences where meaningful and creative interactions occur. Ocean of Light: Submergence is an LED structure that envelops viewers in light while they explore the idea of interactivity. This live data ecosystem responds to internal and external stimuli in real time, allowing visitors to understand data on a scale larger than themselves and encouraging them to contemplate the immensity of data in today’s world. The piece also demonstrates how placement of artworks next to each other influences viewers’ perceptions and understanding of them, helping to build a narrative for the exhibition itself.
During the past decade, digital technologies have helped shift art installations from environments to be experienced into spaces that respond to us as individuals. Submergence challenges viewers to consider the relationship between the spatial and the sculptural, and uses data to create a pathway to bring together two individuals within the structure.
Squidsoup consists of Anthony Rowe, Gaz Bushell, Liam Birtles, Chris Bennewith and Oliver Bown.
Organized by Scottsdale Museum of Contemporary Art. Sponsored by Dorothy Lincoln-Smith.
SMoCA Family Mix Sunday, May 7 Noon – 3 p.m. Free
Family Mix will give parents and kids the opportunity to experience the Museum transformed into an immersive, high-tech wonderland, and will include demonstrations and makerspace activities provided by the Arizona Science Center’s CREATE space.
Artist Talk: Squidsoup Thursday, May 11 7 p.m. SMoCA Lounge Free
Squidsoup artist Anthony Rowe will discuss the technology and concepts used in the collective’s interactive, immersive installation at SMoCA, Ocean of Light: Submergence.