Discerning wine collectors and enthusiasts now have revolutionary new options for displaying and storing their prized collections with the launch of Revel Custom Wine Cellars, a new company dedicated to providing high-end collectors with innovative solutions to the inferior “cork-out” designs widely used today.

Revel Custom Wine Cellars was founded by James Cash, a longtime wine lover and successful commercial construction and real estate industry executive. The company was born out of Cash’s desire to build the ultimate cellar for his own premium wine collection. Uninspired by the traditional “diamond-bin” display systems utilized in most cellars, he decided to design his own system that would make the wine the focal point instead of the rack.

“The Revel system is the result of years of my own frustrations with traditional wine storage options,” explains Cash. “Diamond bins and standard storage racks seemed inconvenient and uninspired. All of these systems seemed designed to show off the system itself instead of the wine.”

In response to this challenge, Cash developed Revel’s revolutionary design elements, which make use of dowel-bottom sliding drawers and carousels. This approach allows for more efficient airflow between bottles and reduces wood consumption, but most importantly, allows for dramatically improved bottle visibility and ease of access. All shelves higher than eye level can be stocked with labels facing downward, allowing them to be easily viewed from below. In fact, Revel’s proprietary wine furniture design allows as much as 70 percent of a collection to be viewed from the center of the cellar; without disturbing a single bottle.

Revel systems borrow their design format from kitchen cabinetry, which typically includes base units and upper units. Each unit in the Revel System contains a series of sliding drawers that holds multiple bottles as opposed to a matrix of stationary, single-bottle cubicles that requires the bottles to be oriented “cork-out, or diamond shaped bins,” which can make it impossible to identify them without removing each individual bottle. Revel’s base units can accommodate either individual bottles or boxes, and are 25 inches deep. Upper units, which can either be hung from the wall or stacked upon the base unit, can be either 17 inches or 25 inches deep (to accommodate a counter area).

As an added benefit, Revel’s deep formats provide increased storage density, but eliminate the awkward “two-deep” traditional storage approach that requires placing one bottle in first and the second one on top, making the entire “first tier” practically inaccessible. In addition, Revel’s sliding drawers can be ordered to hold a collection either sideways or end-out, significantly improving access to the collection over the traditional “cork-out” orientation.

For pricing and more info, visit www.revelcellars.com.

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