At Estates West, we are huge fans of W hotels. They are so funky, fresh and youthful, and they give us Starwood Preferred points, which we love. The W Fort Lauderdale has been around for one year now, and has helped transform the town from a spring break haven to a sophisticated vacation destination. Here is what they have been up to over the past year, as well as a good deal for your next trip (see bottom of post):

Coming off a momentous first year filled with signature music and fashion W Happenings, high occupancy and community embrace, W Fort Lauderdale celebrates its one year anniversary on the beaches of Fort Lauderdale. Guests will no longer find the Spring Break scene portrayed in the popular ‘60s film “Where The Boys Are;” rather, the waterfront boulevard where W resides comes lined with upscale eateries and chic boutiques, lead by the offerings onsite. Catering to visiting sophisticates as well as a booming local community with their Whenever/Whatever® service philosophy, W is proud to call Fort Lauderdale home to their first Florida flagship boasting 517 guest rooms, suites and flats.

Starting with the star-studded grand opening celebration with Cindy Crawford, Blake Lively and Penn Badley, W Fort Lauderdale further established its spot on the map with high profile events including Virgin America’s “Stay Golden” with Richard Bronson, Luke Wilson and a performance by music sensation Santigold; a Super Bowl weekend party DJ’d by Fall Out Boy’s Pete Wentz; and a live taping of “Real Housewives of Orange County.”

As an all-encompassing destination, W boasts the first Florida outpost of New York’s original Bliss® spa as well as STEAK 954, the first restaurant outside the Northeast from world-renowned restaurateur Stephen Starr of Buddakan, Morimoto and Alma de Cuba fame, and nightlife impresarios Rande and Scott Gerber’s stylish nightspot Whiskey Blue and the W’s legendary Living Room. Signature nights envisioned by Gerber Group include Salvation Sunday’s at WET Pool Lounge, Indulge Wednesday’s at Whiskey Blue and Dollhouse Ladies’ night on Thursdays.

W’s glam and original dining and entertainment options have become local staples beckoning Fort Lauderdale’s hip young professionals and the LGBT community. W Fort Lauderdale is also the quintessential ‘Staycation,’ destination, which has helped to drive an average 80% occupancy during this Spring’s high season in a down economy, making Florida’s first W Hotel a true success and re-branding Fort Lauderdale as the equally glamorous counterpart to South Beach sans the attitude.

Envisioned by Clodagh Design, the flawlessly executed property has earned accolades as one of South Florida’s premier wedding and event spaces. With capabilities to host both small and large events, W Fort Lauderdale is the quintessential backdrop, equipped with signature event spaces including the Great Room, terrace, courtyard garden and Extreme Wow Suite.

In celebration of the one year anniversary, W Hotels invites guests to relive the WOW at W Fort Lauderdale with their summer escape room package that includes daily breakfast for two at STEAK 954, two Signature Sips in Whiskey Blue or Living Room, 20% off any service at bliss spa, complimentary overnight parking and a Wonderful Room starting from $299.

Book now for stays May 15th through October 16, 2010. Explore www.wfortlauderdalehotel.com/offers or call 877.822.000. Mention rate code RTWOW. Advance booking required for bliss spa appointments. For preferred appointment times two weeks advance booking is recommended. To book your appointment call 1.877 TO BLISS and mention “W Anniversary Package.”

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