Nobody will call you four-eyes when you are wearing TAG on your face.

TAG Heuer Eyewear is charting new territory with the introduction of the world’s first eyeglasses with carbon fiber, auto-adjustable arms. Practically weightless at .014 ounces, yet stronger than steel, the new TAG Heuer C-FLEX eyeglasses have recently been awarded the prestigious SILMO d’Or Gold Award as the industry’s Frame Technology Innovation leader.

Each arm of the frames is individually hand-carved in France with more than 20 layers of a single piece of carbon fiber. According to TAG Heuer Eyewear consultant and F1 racing champion Kimi Räikkönen, the finished look is at once classic and distinctly modern – and extremely easy to wear: “The C-FLEX is incredibly comfortable, you can literally forget you have them on.”

Carbon fiber has been widely used in aerospace, civil engineering, military and motorsports construction. The material’s properties – high-tensile strength, low weight and low thermal expansion – are now available in a “tech-cessory,” thanks to TAG Heuer Eyewear’s new C-FLEX glasses.

Appealing to tastemakers and fashion-forward thinkers, the rimless C-FLEX is available in four shapes and two colors – brushed ruthenium and polished black ceramic. C-FLEX eyewear is priced starting at $760, and is available exclusively at authorized TAG Heuer authorized retailers.   

TAG Heuer – maker of high-end sports watches and chronographs since 1860 – has been applying the same standards for design and quality found in their timepieces to the creation of exceptional eyewear since 2002. All TAG Heuer “Avant-Garde” Eyewear lenses are shatter-resistant, ultra-light and provide 100% UV-A and UV-B protection. TAG Heuer Eyewear is available at authorized retailers nationwide.

Consumers: For more information on TAG Heuer’s Eyewear full line of sunglasses and eyeglasses, and to locate authorized retailers, visit www.tagheuer.com/eyewear.

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