Whenever a new eatery opens, it is exciting. It is even more of a thrill when that eatery’s promise is tied to major branding known for first-class amenities and service—like the Four Seasons.

Four Seasons Hotel Los Angeles at Beverly Hills has selected Bullfrog & Baum Ltd. to represent Culina, Modern Italian.

Opening in early March, Culina will be the first restaurant in Four Seasons’ domestic culinary portfolio to operate as an independent restaurant. Open for breakfast, lunch and dinner, Culina will be a neighborhood eatery featuring antipasti, handmade pastas, thin-crust pizzas, meat and fish at an approachable price point. The restaurant will also feature one of Los Angeles’ only “live-action” crudo bars, allowing guests to watch the delicate creation of this traditional Italian raw seafood preparation.

In addition to Culina, Four Seasons Hotel Los Angeles at Beverly Hills has completed a $33 million renovation of all 285 guestrooms and suites, which provides a contemporary design while incorporating elements of classic Four Seasons flora and invoking the rich history of Hollywood and Beverly Hills. The renovation also included the Ballroom, Windows Lounge, Cabana Restaurant, the infinity-edge pool with new luxury cabanas and the Spa.

“We are excited to be working with the Four Seasons again, partnering with Four Seasons Hotel Los Angeles at Beverly Hills to launch this exciting new concept,” said Jennifer Baum, president of Bullfrog & Baum. “With Culina, the Four Seasons brand will continue to change the landscape of hotel dining and we are thrilled to be part of it.”

Bullfrog & Baum is a nationally recognized agency specializing in hospitality, lifestyle and consumer public relations and marketing. With offices in New York and Los Angeles, Bullfrog & Baum was founded in 2000 by Jennifer Baum. Today, the firm’s international clientele includes top chefs, lifestyle personalities, iconic product lines, cookbooks, specialty stores, and tomorrow’s next big thing.

To learn more, visit www.bullfrogandbaum.com.

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