West Hollywood Welcomes Fashion’s Night Out

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By • Aug 17th, 2010 • Category: California Hot Spots

West Hollywood’s large and diverse fashion community is gearing up for this year’s Fashion’s Night Out, which will take place September 10. West Hollywood fashion businesses such as John Varvatos, 3.1 Phillip Lim, Alberta Ferretti, Beckley, Vera Wang and LASC are creating special events for the evening. Star-studded Sunset Plaza will throw a party with live DJs and the Andaz West Hollywood hotel will host a fashion show. Throughout the evening, the City of West Hollywood will run free shuttles stopping at six locations throughout the city.

“The City of West Hollywood is excited to welcome Fashion’s Night Out this September. Fashion in West Hollywood is both a business and a form of creative self-expression,” said John Heilman, Mayor of the City of West Hollywood. “What better place to celebrate fashion than West Hollywood, where fashion comes to life? From The Avenues to The Sunset Strip, West Hollywood is where the next fashion trends in the film and entertainment industry are set. I look forward to the exciting events happening throughout West Hollywood.”

An unprecedented global initiative, Fashion’s Night Out is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York that was created to celebrate fashion, restore consumer confidence, boost the industry’s economy, and put the fun back in shopping. Businesses all over West Hollywood, including many in The Avenues and several on the Sunset Strip, will participate by extending hours and hosting events. Attendees can expect celebrity appearances and designer showcases along with an abundance of food, wine and fashion.

“We are thrilled many of our amazing West Hollywood fashion businesses are participating in this year’s Fashion’s Night Out,” said Ryan Farber, Executive Director of The Avenues – Art, Fashion & Design District. “Our goal is to highlight the city as the preeminent fashion destination on the West Coast.”
John Varvatos, located on Robertson Boulevard, will have celebrity rock photographer Robert Knight onsite to shoot portraits of customers who spend at least $300. 3.1 Phillip Lim will display artwork by James Jean featuring celebrities and friends of Phillip Lim. The Andaz West Hollywood will host a fashion show for renowned international designer Julia Clancey in its RH bar. Many more businesses are expected to announce their plans as the event draws closer.

The West Hollywood businesses who have signed up to participate include: 3.1 Phillip Lim, Alberta Ferretti, Alpha, American Apparel, Andaz West Hollywood, Andrew Christian, ARCADE Boutique, BCBGMAXAZRIA, Bollare, Catherine Malandrino, Clothespin Gale Parker, Coco de Mer, Code C, Crossroads Trading Co., H. Lorenzo, John Varvatos, Ken Paves Salon, LASC, Le Parc Suite Hotel, Live On Sunset, Marco Pelusi Hair Studio, Nicole, Nicole Miller, Sheila, Sunset Plaza, Todd Riemer and Vera Wang.
For ongoing updates about the event and a full list of participating businesses, go to www.AvenuesWH.com/events/fno.
For one night last September, in the event’s inaugural year, designers, celebrities, models, and fashion editors staged exciting, one-of-a-kind events in stores open after-hours to the public in New York City and twelve other cities around the world. Retailers in these cities saw a surge of new shoppers and increased sales, while customers relished the street-party atmosphere. For more information on FNO visit www.fashionsnightout.com. The Avenues district will post updates about the evenings events on Facebook at www.facebook.com/TheAvenues and on Twitter at www.twitter.com/TheAvenuesWH.

ABOUT FASHION’S NIGHT OUT
Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion’s Night Out will return to New York City and launch in cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion’s Night Out on one night between Sept 7 and Sept 16, 2010. Fashion’s Night Out will be the subject of a one-hour special on CBS on September 14, 2010. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc).

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